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	<title>10 Degrees Latitude &#187; Sponsor</title>
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	<link>http://www.10degreeslatitude.com</link>
	<description>Traverse 10 Degrees of Latitude on every continent.</description>
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		<title>Suunto X10 Review</title>
		<link>http://www.10degreeslatitude.com/2009/03/suunto-x10-review/</link>
		<comments>http://www.10degreeslatitude.com/2009/03/suunto-x10-review/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 04:33:53 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[altimeter]]></category>
		<category><![CDATA[barometer]]></category>
		<category><![CDATA[battery life]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[gps]]></category>
		<category><![CDATA[interconnection]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[suunto]]></category>
		<category><![CDATA[thermometer]]></category>
		<category><![CDATA[x10]]></category>
		<category><![CDATA[x10 review]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1808</guid>
		<description><![CDATA[
I took the new Suunto X10 on a trip to Portalón, Costa Rica. The trip was one one-part real estate recon and one-part adventure travel. The watch was useful for both. For the adventure travel part of the trip, I traveled on horseback through the rain forest near Manuel Antonio National Park. It was the perfect [...]]]></description>
			<content:encoded><![CDATA[<p><a title="X10" href="http://www.suunto.com/suunto/main/product_short.jsp?CONTENT&lt;&gt;cnt_id=10134198674007293&amp;FOLDER&lt;&gt;folder_id=9852723697223384&amp;bmUID=1224572894992" target="_blank"><img class="size-full wp-image-1867  alignnone" title="suunto x10 review" src="http://www.10degreeslatitude.com/wp-content/uploads/suunto_x10.jpg" alt="suunto_x10" width="625" height="279" /></a></p>
<p>I took the new Suunto X10 on a trip to Portalón, Costa Rica. The trip was one one-part real estate recon and one-part adventure travel. The watch was useful for both. For the adventure travel part of the trip, I traveled on horseback through the rain forest near <a title="From Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Manuel_Antonio_National_Park" target="_blank">Manuel Antonio National Park</a>. It was the perfect place to run the watch through the paces. What follows is a review of this watch with pictures of the Google Earth integration. This Fall Suunto debuted their new flagship GPS product – the X10. The X10 is the replacement for the X9i.  This is proo positive that GPS technology has come a long way in a short time. It is now commonplace in the lives of so many people, and Suunto is leading the way in the GPS watch segment. Just a few years ago, the GPS watches that were out there were expensive and the quality was poor.</p>
<p><strong>Suunto X10 <a title="Suunto X10 Specs" href="http://www.suunto.com/suunto/main/article_1column.jsp?CONTENT&lt;&gt;cnt_id=10134198673939521&amp;FOLDER&lt;&gt;folder_id=9852723697223448&amp;PRODUCT&lt;&gt;prd_id=845524442493873" target="_blank">Specs</a>:</strong></p>
<p>1. GPS Route Planning<br />
2. 50 Routes, 500 Waypoints<br />
3. Syncs with powerful Suunto Trek Manager Software as well as Google Earth<br />
4. Altimeter, Barometer, Compass</p>
<p><strong>TEST 1: Accuracy</strong><br />
Could it acquire and maintain a good satellite connection? Would this connection be compromised by the dense cover in the rainforest? I must tell you, it did not disappoint.  I was able to maintain a good connection throughout my entire ride.  There are three modes that determine how often the watch seeks a GPS satellite signal: Manual, 1 minute, and 1 second. Battery life is reduced correspondingly. The owner’s manual estimates a battery life of 16 hours, and 6 hours for 10 minutes and 1 minute respectively. I operated in both modes repeatedly and battery life exceeded these limits by 20% or more in all cases.</p>
<p><strong>TEST 2: Int</strong><strong>eroperability</strong><br />
My favorite feature, by far, is the interconnection with Google Earth. The process was a super-easy, plug-and-play interface. With the press of a button, my entire trip was uploaded from the watch into Google Earth. See below. Aside from the map data, the watch also maintained time series data on speed, elevation change, distance traveled, etc. Any feasible data relating to my trip was captured and available through the Suunto Trek Manager software. This is, by far, Suunto&#8217;s best attempt at software design.</p>
<p><strong>SYNOPSIS: Useful</strong><br />
A GPS wrist top computer has traditionally been a tool used by mountaineers. The X 10 has taken a large technological leap that brings it well within the realm of the casual fan of any outdoor activity: cyclists, trail runners, kayakers&#8230;the list goes on. The Google Earth interface makes it extremely easy to share via email, facebook, or your own personal blog or website. User-populated sites such as Mapmyhike/mapmyride/mapmyrun etc. are the perfect venue for these new Google Earth files. Information such as topographical data as well as distance, and elevation gain becomes easy and fun to share with others. Ohh, and don&#8217;t just take our word for it, this watch won the Gear of the Year Award by  National Geographic Adventure.</p>
<p><strong>OTHER REVIEWS</strong></p>
<p><strong></strong></p>
<p><strong></p>
<ul>
<li><a href="http://www.navigadget.com/index.php/2008/09/16/suunto-x10-review" target="_blank">Navigadget</a></li>
<li><a href="http://www.naisan.net/blog/2008/09/25/suunto-x10-review/" target="_blank">Hard Interference</a></li>
<li><a href="http://www.cogswappr.com/?p=101">Cogswappr</a></li>
<li><a href="http://gpsobsessed.com/suuntos-x10-gps-watch/" target="_blank">GPS Obsessed</a></li>
<li><a href="http://gizmodo.com/5039896/suunto-x10-gps-watch-is-basically-perfect-for-tomb-raiding">Gizmodo</a></li>
</ul>
<p></strong></p>
<p> </p>
<p> </p>
<p>Check out the pictures below for GPS maps of the trek &#8212; pretty cool!</p>

<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/google-earth-file2/' title='Google Earth Screenshot'><img width="173" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/google-earth-file2-173x150.jpg" class="attachment-thumbnail" alt="" title="Google Earth Screenshot" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/suunto-trek-manager1/' title='Suunto Trek Manager Screenshot'><img width="165" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/suunto-trek-manager1-165x150.jpg" class="attachment-thumbnail" alt="" title="Suunto Trek Manager Screenshot" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/suunto_x10/' title='Suunto X10'><img width="200" height="89" src="http://www.10degreeslatitude.com/wp-content/uploads/suunto_x10-200x89.jpg" class="attachment-thumbnail" alt="" title="Suunto X10" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-1-1/' title='x10-suunto-1-1'><img width="200" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-1-1-200x150.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-1-1" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-1-11/' title='x10-suunto-1-11'><img width="200" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-1-11-200x150.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-1-11" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-2/' title='x10-suunto-2'><img width="200" height="101" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-2-200x101.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-2" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-3/' title='x10-suunto-3'><img width="200" height="118" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-3-200x118.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-3" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-4/' title='x10-suunto-4'><img width="200" height="130" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-4-200x130.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-4" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-5-1/' title='x10-suunto-5-1'><img width="200" height="124" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-5-1-200x124.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-5-1" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-6/' title='x10-suunto-6'><img width="200" height="122" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-6-200x122.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-6" /></a>
<a href='http://www.10degreeslatitude.com/2009/03/suunto-x10-review/x10-suunto-7/' title='x10-suunto-7'><img width="120" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/x10-suunto-7-120x150.jpg" class="attachment-thumbnail" alt="" title="x10-suunto-7" /></a>

<p align="left"><a class="tt" href="http://twitter.com/home/?status=Suunto+X10+Review+http://kb8wt.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Awesome Video from Suunto</title>
		<link>http://www.10degreeslatitude.com/2009/03/awesome-video-from-suunto/</link>
		<comments>http://www.10degreeslatitude.com/2009/03/awesome-video-from-suunto/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 06:17:35 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[costa rica]]></category>
		<category><![CDATA[earth]]></category>
		<category><![CDATA[few days]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[x10]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1849</guid>
		<description><![CDATA[Hello from Costa Rica! I&#8217;m here stresstesting Suunto&#8217;s new GPS Watch, the X10. I&#8217;ll blog about it in a few days and show you the maps it produces with Google Earth. Meantime, enjoy this awesome video from Suunto!



]]></description>
			<content:encoded><![CDATA[<p>Hello from Costa Rica! I&#8217;m here stresstesting Suunto&#8217;s new GPS Watch, <strong><a href="http://www.suunto.com/suunto/main/product_long.jsp?CONTENT%3C%3Ecnt_id=10134198674007293&amp;FOLDER%3C%3Efolder_id=9852723697223384&amp;bmUID=h.KSHwc" target="_blank">the X10</a></strong>. I&#8217;ll blog about it in a few days and show you the maps it produces with Google Earth. Meantime, enjoy this awesome video from Suunto!</p>
<p><object width="625" height="400" data="http://vimeo.com/moogaloop.swf?clip_id=2998245&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2998245&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br />
<span style="color: #0000ee; text-decoration: underline;"><br />
</span></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Awesome+Video+from+Suunto+http://tx2oi.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Video about Wilier&#8217;s Centro Uno</title>
		<link>http://www.10degreeslatitude.com/2008/12/two-videos-about-wiliers-2009-bikes/</link>
		<comments>http://www.10degreeslatitude.com/2008/12/two-videos-about-wiliers-2009-bikes/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 19:51:48 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[bicycle world]]></category>
		<category><![CDATA[bicycling]]></category>
		<category><![CDATA[bicycling magazine]]></category>
		<category><![CDATA[centro uno]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1444</guid>
		<description><![CDATA[10 Degrees Latitude is proud of our ongoing relationship with Wilier.  The frame maker is historic in Europe and is growing in the US.  We met with them at Interbike. They are excited about 10DL, and we are excited about Wilier&#8217;s momentum. They&#8217;ve put together a strong product offering for 2009, and we&#8217;ve been trying [...]]]></description>
			<content:encoded><![CDATA[<p>10 Degrees Latitude is proud of our ongoing relationship with Wilier.  The frame maker is historic in Europe and is growing in the US.  We met with them at Interbike. They are excited about 10DL, and we are excited about Wilier&#8217;s momentum. They&#8217;ve put together a strong product offering for 2009, and we&#8217;ve been trying to figure out a way to capture this and do it justice in our blog.  Below are two videos that do a great job of telling Wilier&#8217;s story.</p>
<p>Here is a video from Bicycling Magazine by Executive Editor Bill Strickland. </p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/525910755" bgcolor="#FFFFFF" flashVars="videoId=1644024971&#038;playerId=525910755&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Video+about+Wilier%E2%80%99s+Centro+Uno+http://q6qit.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Report from Interbike</title>
		<link>http://www.10degreeslatitude.com/2008/09/report-from-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2008/09/report-from-interbike/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 02:10:35 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[profile design]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[suunto]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1177</guid>
		<description><![CDATA[
Interbike was a great success this year.  For those of you who aren&#8217;t aware of the event, Interbike is the largest bicycle trade event in North America.  It is one of the most important events of the year for retailers, manufacturers, and and other industry folks.  Over 1,000 brands are represented and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1186" style="float: right; margin: 5px;" title="wilier1" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/wilier1-250x166.jpg" alt="" width="250" height="166" /></p>
<p>Interbike was a great success this year.  For those of you who aren&#8217;t aware of the event, Interbike is the largest bicycle trade event in North America.  It is one of the most important events of the year for retailers, manufacturers, and and other industry folks.  Over 1,000 brands are represented and 85% of all business within the cycling industry happens over these three days.</p>
<p>We were there for a couple of reasons.  Our first objective was to personally thank all of those who took a risk and supported us last year.  We&#8217;ve built great relationships with each of our sponsors, and it was great to see them for the first time since returning from Europe.</p>
<p><img class="size-medium wp-image-1184 style=" style="float: right; margin: 5px;" title=" mce_style=" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/interbike_pic1-249x232.jpg" alt="" width="249" height="232" />Special thanks to:</p>
<ul>
<li><a href="www.wilier-usa.com">Wilier</a> &#8211; Gianmarco</li>
<li><a href="www.bellwetherclothing.com">Bellwether/Profile Design </a>- Barry</li>
<li><a href="www.gusports.com">Gu</a> &#8211; Holly</li>
<li><a href="www.cadencecycling.com">Cadence</a> &#8211; Matt/Mike</li>
<li><a href="www.suunto.com">Suunto</a> &#8211; Martin</li>
</ul>
<p>Our second objective was to foster new relationships for the future.  We met some great people this year, and we&#8217;re really excited about the future.  Stay tuned for new sponsor news.</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Report+from+Interbike+http://h6d2k.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Interbike Trade Show</title>
		<link>http://www.10degreeslatitude.com/2008/09/interbike-trade-show/</link>
		<comments>http://www.10degreeslatitude.com/2008/09/interbike-trade-show/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 03:56:19 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=966</guid>
		<description><![CDATA[
On September 26 Adam and Neal will be at the Interbike Trade Show in Las Vegas. With over 1,000 of the top brands and nearly 23,000 attendees from over 60 countries, Interbike is the largest bicycle trade show in the world. We&#8217;ll be there to deepen relationships with existing sponsors and establish new relationships with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-967" style="float: right; margin: 5px;" title="anocanecreektrack1" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/anocanecreektrack1-250x167.jpg" alt="" width="250" height="167" /></p>
<p>On September 26 Adam and Neal will be at the Interbike Trade Show in Las Vegas. With over 1,000 of the top brands and nearly 23,000 attendees from over 60 countries, Interbike is the largest bicycle trade show in the world. We&#8217;ll be there to deepen relationships with existing sponsors and establish new relationships with innovative companies that are interested in getting involved in our adventure race.</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Interbike+Trade+Show+http://f8dak.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		<item>
		<title>Congrats to an Iron Woman</title>
		<link>http://www.10degreeslatitude.com/2008/06/congrats-to-an-iron-woman/</link>
		<comments>http://www.10degreeslatitude.com/2008/06/congrats-to-an-iron-woman/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 21:25:22 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[finis]]></category>
		<category><![CDATA[finished]]></category>
		<category><![CDATA[ironman]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/06/25/congrats-to-an-iron-woman/</guid>
		<description><![CDATA[We wanted to congratulate our good friend Holly Bennett from Gu.  She competed and kicked butt in the Ironman Coeur d&#8217; Alene in Idaho last weekend.  She finished in 12 hr 18 min.  Good enough for 21st place in her division out of 177.  Great Job!
]]></description>
			<content:encoded><![CDATA[<p><img title="ironman.jpg" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/06/ironman.jpg" alt="ironman.jpg" align="right" />We wanted to congratulate our good friend Holly Bennett from <a href="http://www.gusports.com" target="_blank">Gu</a>.  She competed and kicked butt in the <a href="http://www.ironmancda.com/" target="_blank">Ironman Coeur d&#8217; Alene </a>in Idaho last weekend.  She finished in 12 hr 18 min.  Good enough for 21st place in her division out of 177.  Great Job!</p>
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		<title>Cadence Cycle &amp; Multisport discount</title>
		<link>http://www.10degreeslatitude.com/2008/05/cadence-cycle-multisport-discount/</link>
		<comments>http://www.10degreeslatitude.com/2008/05/cadence-cycle-multisport-discount/#comments</comments>
		<pubDate>Fri, 09 May 2008 04:37:41 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cadence cycle and multisport]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[penn]]></category>
		<category><![CDATA[philadelphia]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/05/08/cadence-cycle-multisport-discount/</guid>
		<description><![CDATA[Holy mackerel. Our biggest sponsor is now sponsoring all of Penn! From now until May 31 2008 Penn Students and faculty get a discount at Cadence.
10% discount All gear except new bikes
15% discount Fitness diagnostics, conditioning programs, and bike fits
Cadence Cycling was founded in 2004 by a Penn graduate, so I think what they&#8217;re doing [...]]]></description>
			<content:encoded><![CDATA[<p>Holy mackerel. Our biggest sponsor is now sponsoring all of Penn! From now until May 31 2008 Penn Students and faculty get a discount at Cadence.</p>
<p><strong>10% discount All gear except new bikes<br />
15% discount Fitness diagnostics, conditioning programs, and bike fits</strong></p>
<p>Cadence Cycling was founded in 2004 by a Penn graduate, so I think what they&#8217;re doing for Penn is pretty cool. I got my road bike at Cadence and it’s sweet. They are the Lexus of bike dealers. They are all about the science of athletics. Go check them out, on Saturday’s (I think) they have free in-house coffee and sweets.</p>
<p>Some marketing copy about these guys: Cadence Cycling &amp; Multisport is not a bike shop. Sure, the world’s most exclusive bike frames line the floor. But world-renowned coaches also train all levels of cyclists and triathletes on state-of-the-art CompuTrainers and Endless Pools®. And athletes with visions of Kona or the Tour undergo VO2 Max and lactate threshold tests. When you walk in, we’re not trying to sell you a bike. We’d rather talk to you about your goals and how we can help you achieve them. Whether that means a new Italian frame, a specialized fitting of your current bike, an individualized coaching program, an on-site strength and conditioning program or one of our other unique services, Cadence will help you evolve as an athlete.</p>
<p>Here&#8217;s the discount coupon&#8230;</p>
<p><a target="_blank" href="http://www.10degreeslatitude.com/wp-content/uploads/2008/05/cadence_disc_penn.jpg" title="Coupon" rel="lightbox[314]"><img border="0" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/05/cadence_disc_penn-thumb.jpg" alt="Coupon" title="Coupon" /></a><br />
<a href="http://www.10degreeslatitude.com/wp-content/uploads/2008/05/cadence_disc_penn.jpg" title="cadence_disc_penn.jpg" rel="lightbox[314]"><br />
</a></p>
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		<title>Vetta V100HR Review</title>
		<link>http://www.10degreeslatitude.com/2008/04/vetta-v100hr-review/</link>
		<comments>http://www.10degreeslatitude.com/2008/04/vetta-v100hr-review/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 03:54:38 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[vetta]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/04/18/vetta-v100hr-review/</guid>
		<description><![CDATA[Vetta has been around for along time, but I have not had the opportunity to try out one of their computers until recently.  We have put their V100HR and V110HR to the test and will review all of the strengths, weaknesses, and overall performance for you.  
Historically, Vetta has been a big player [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/04/vetta1.jpg" title="vetta1.jpg" alt="vetta1.jpg" align="right" />Vetta has been around for along time, but I have not had the opportunity to try out one of their computers until recently.  We have put their V100HR and V110HR to the test and will review all of the strengths, weaknesses, and overall performance for you.  </p>
<p>Historically, Vetta has been a big player in commuter-level cycling computers.  The V100 HR is a great leap into the world of  serious athletes.  It is feature rich enough to satisfy your every want and need, yet ease-of-use makes it a fantastic piece of equipment for the weekend warrior.</p>
<p>  So lets take a look at the features and how well it works</p>
<p><strong>First Look:</strong> Right out of the box I was impressed.  Construction quality was solid.  It felt substantial and well made as did the accessories.  A flip through the manual suggested a very feature-rich device. </p>
<table border="1" cellpadding="2" cellspacing="2">
<tr>
<td width="300"><em><strong>In the Box:</strong></em></td>
<td width="300"><em><strong> Features:</strong> </em></td>
</tr>
<tr>
<td width="300" valign="top">
<ul>
<li>V100HR computer</li>
<li>Mounting bracket</li>
<li>Magnet with screw</li>
<li>Cadence Magnet</li>
<li>Cable ties</li>
<li>Mounting bracket sizing straps</li>
<li>Cadence Transmitter</li>
<li>Speed Transmitter</li>
<li>Heart Rate  Chest Strap</li>
</ul>
</ul>
</td>
<td width="300" valign="top">
<ul>
<li>Current Speed</li>
<li>Average Speed</li>
<li>Maximum Speed</li>
<li>Automatic Start/Timer</li>
<li>Trip Distance</li>
<li>Odometer</li>
<li>Average Speed Indicator</li>
<li>Stopwatch</li>
<li>Interval Timer</li>
<li>Cadence</li>
<li>Service Timer</li>
<li>Digital Clock 12/24 hours</li>
</ul>
</td>
</tr>
</table>
<p>&nbsp;</p>
<p><strong>Installation was a breeze: </strong>Both the speed and cadence transmitters are small and sleek.  I also like the fact that cadence is wireless</p>
<p><strong>Put it to the test:</strong> One of the most common complaints about the V100 is battery life.  The issue is a technical one that&#8217;s caused by the unit not turning off when you are done riding.  I spoke with Vetta and they assured me that the culprit software issues were fixed early on, but the reputation has stayed out there.  So obviously I&#8217;ve paid careful attention to this after each ride.  To date I haven&#8217;t had a bit of trouble with this.  At least in my unit, it seems the problem has been fixed.</p>
<p>	  I&#8217;ve had the V100 for several months now and it works great.   The heart rate monitor and the cadence have worked perfectly.  I love the screen.  It&#8217;s compact yet it contains a ton of information.  The three button-interface is very easy to navigate through at speed. Speed and distance accuracy is nearly perfect.  Battery life has not been an issue.	  </p>
<p><strong>A positive review, with 3 gripes:</strong></p>
<ul>
<li>The first is a gripe I have with 95% of the computers on the market  so I can&#8217;t fault Vetta alone for this. The wireless speed transmitter  is not powerful enough to work from the rear wheel. This forces you to  install it on the front wheel and therefore becomes useless on an  indoor trainer. (Note: the V110 solves this!)</li>
<li>The manual makes a valiant attempt to be thorough, and in fact, it  is thorough. The problem is that it isn&#8217;t completely clear. Maybe it&#8217;s  just me, but it reads as if it was written in a different language and  simply copied into some freeware translator software. Another issue is  that it doesn&#8217;t read smoothly. I was trying to learn how to use the  different features and screen modes. I had to read through pages  several times to understand certain details. One example &#8211; they spend  some time discussing the IDS and STP screen mode, but they don&#8217;t reveal  what IDS and STP stand for until 4 pages letter. (it&#8217;s Intermediate  Distance and Stopwatch btw).</li>
<li>Occasionally (maybe 3-4 times) the unit fails to turn on for some  reason. I turn the wheel and nothing happens. I press the button on the  transmitter. Still nothing. The first time this happened I spent about  an hour trying to figure out the problem. I was 30 seconds from  throwing the thing away. I took the battery out of the head unit,  reinstalled it and it worked perfectly. The next time this happened, I  went straight to the battery and fixed the problem right away. This  only happens when starting the unit. Once I&#8217;m riding, I&#8217;ve never had  any issues with losing signal. Odd.</li>
</ul>
<p><strong>Conclusion:</strong> The V100HR is a great computer for both serious athletes as well as the weekend warrior.  It&#8217;s easy to install and easy to use.  It has tons of features that work together seamlessly.  In my experience it has debunked it&#8217;s critics and has been a dependable cyclocomputer.	  </p>
<table border="1" cellpadding="2" cellspacing="2">
<tr>
<td width="300"><em><strong>Pros: </strong></em></td>
<td width="300"><em><strong>Cons: </strong></em></td>
</tr>
<tr>
<td width="300" valign="top">
<ul>
<li>Ease of  use</li>
<li>Heart rate monitor &#8211;  zone training</li>
<li>HR memory</li>
<li>Cadence</li>
<li>Dependability</li>
<li>Dual bike memory</li>
</ul>
</td>
<td width="300" valign="top">
<ul>
<li>Unclear Manual</li>
<li> No back light</li>
</ul>
</td>
</tr>
</table>
<p><br/><br/></p>
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		<title>Review of Swimp3 v2</title>
		<link>http://www.10degreeslatitude.com/2008/04/review-of-swimp3-v2/</link>
		<comments>http://www.10degreeslatitude.com/2008/04/review-of-swimp3-v2/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 06:23:36 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[english channel]]></category>
		<category><![CDATA[finis]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/04/14/review-of-swimp3-v2/</guid>
		<description><![CDATA[I&#8217;ve been using the Finis underwater MP3 player ever since version 1 came out. Version 2 is a huge leap ahead, with an innovative built-in USB connection, larger 256MB music storage, and sleeker design. Like the previous version this version uses bone conduction to deliver music to the listener&#8217;s eardrum. Personally I totally dig it [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been using the Finis underwater MP3 player ever since version 1 came out. Version 2 is a huge leap ahead, with an innovative built-in USB connection, larger 256MB music storage, and sleeker design. Like the previous version this version uses bone conduction to deliver music to the listener&#8217;s eardrum. Personally I totally dig it and use it in the pool every day.</p>
<p>Here&#8217;s my poolside review.</p>
<p><object width="425" height="373"><param name="movie" value="http://www.youtube.com/v/eDaCWAGmQys&#038;hl=en&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/eDaCWAGmQys&#038;hl=en&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="373"></embed></object></p>
<p>And a video of the player in action.</p>
<p><object width="425" height="373"><param name="movie" value="http://www.youtube.com/v/x94ytWNqRjE&#038;hl=en&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/x94ytWNqRjE&#038;hl=en&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="373"></embed></object></p>
<p>So as you can see from the review we think Finis is pretty awesome. They&#8217;ve wonderfully offered to lend us extra players if we wear them during our 15 hour swim across the English Channel. I suppose it&#8217;ll be the first time that anyone has had the opportunity to rock-out during a channel crossing.</p>
<p><strong>[UPDATE] </strong><em>The Channel Swimming and Piloting Association (the org that certifies channel swims) voted in 2007 to ban MP3 players on official swims of the English Channel. I think the Association&#8217;s decision is overly nostalgic, but c&#8217;est la vie. At least I can use the Finis during my training swims. The vote from the association&#8217;s minutes looks like this:<br />
</em></p>
<blockquote><p><em>MOTION 3 &#8220;The use of MP3 players shall not be allowed by the swimmer while swimming during any English Channel swim attempt” Prop. &#8211; D Carter, sec. – C. Golding. 15 for, 2 against, 3 abstain &#8211; carried) </em></p></blockquote>
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		<title>Our Roof Needs A Nice Rack</title>
		<link>http://www.10degreeslatitude.com/2008/03/our-roof-needs-a-nice-rack/</link>
		<comments>http://www.10degreeslatitude.com/2008/03/our-roof-needs-a-nice-rack/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 07:52:29 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[roof rack]]></category>
		<category><![CDATA[thule]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/03/26/our-roof-needs-a-nice-rack/</guid>
		<description><![CDATA[The bike portion of our 2008 10 Degrees adventure in Europe will be supported by a logistics van. It recently occurred to us that A) we&#8217;ll need a spare bike on that van, and B) we&#8217;ll need a rack on our van for that bike and storage for spare wheels, luggage, large tubs of BodyGlide, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/03/thule_large.jpg" title="thule_large.jpg" alt="thule_large.jpg" align="right" hspace="5" vspace="5" />The bike portion of our 2008 10 Degrees adventure in Europe will be supported by a logistics van. It recently occurred to us that A) we&#8217;ll need a spare bike on that van, and B) we&#8217;ll need a rack on our van for that bike and storage for spare wheels, luggage, large tubs of BodyGlide, etc. How in the world are we going to fit all that kit in that van? Enter Thule!</p>
<p>Thule makes roof racks and external modular storage for vehicles (they are the world&#8217;s biggest). And they&#8217;re Swedish, so you know, they make pretty stuff. Today Adam and I are driving up to Connecticut to visit Thule&#8217;s US HQ. We&#8217;re going up to ask advice on how to best equip our logistics van. We&#8217;ll let you know how those discussions go!</p>
<p>Ohh yah, totally wanted to share this with you. Check out this viral video created by Thule Marketing. This guy totally geeks out on Thule.</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/iuuHNyH1oTA&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/iuuHNyH1oTA&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<title>GU-ey Goodness</title>
		<link>http://www.10degreeslatitude.com/2008/01/gu-ey-goodness/</link>
		<comments>http://www.10degreeslatitude.com/2008/01/gu-ey-goodness/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 12:57:10 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[workout]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/01/25/gu-ey-goodness/</guid>
		<description><![CDATA[I have been off the blog for what seems like forever, and I&#8217;ve been quite negligent in keeping you upated on all of our sponsorship happenings.
In mid/late December we finally got everything sorted out with a great sponsor &#8211; Gu Sports.  We met one of their superstars, Holly Bennett at Interbike, and she&#8217;s been [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/01/gu_logo.jpg" alt="gu_logo.jpg" style="width: 182px; height: 98px" title="gu_logo.jpg" align="left" />I have been off the blog for what seems like forever, and I&#8217;ve been quite negligent in keeping you upated on all of our sponsorship happenings.</p>
<p>In mid/late December we finally got everything sorted out with a great sponsor &#8211; Gu Sports.  We met one of their superstars, Holly Bennett at Interbike, and she&#8217;s been nothing but fantastic ever since.  I have been a fan of Gu energy gels since I first started in triathlons almost 10 years ago, so Neal and I made a concerted effort at the trade show to seek them out and try and get them onboard.  Gu has been extremely generous to us, and we couldn&#8217;t be happier to have them as a sponsor.  Most<a href="http://www.gusports.com/html/gu2o.htm" target="_blank"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/01/gu2o.gif" alt="gu2o.gif" title="gu2o.gif" align="right" /></a> people know them for their gels, but you have to try the GU2O.  It&#8217;s got a much lighter and less syrupy flavor than Gatorade or Powerade, which is why I like it.  It goes down much easier during a long workout.  I&#8217;m normally a lemon-lime guy, but to be honest, not so much with GU2O.  Although it&#8217;s growing on me.  Right now Raspberry is what gets me through.</p>
<p>What&#8217;s your brand/flavor of choice?  Post a comment and let us know!</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=GU-ey+Goodness+http://z8bwx.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		<title>Bellwether Clothing</title>
		<link>http://www.10degreeslatitude.com/2007/11/bellwether-clothing/</link>
		<comments>http://www.10degreeslatitude.com/2007/11/bellwether-clothing/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 21:17:53 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[barry white]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[profile design]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/11/29/bellwether-clothing/</guid>
		<description><![CDATA[Another exciting commitment came from Bellwether Clothing.  Bellwether is a separate entity under the same parent company as Profile Design. They produce high end, technically advanced performance apparel. These two companies fall right in line with our goal to build relationships with highly-innovative, market-leading and fast-growing companies.
These guys make everything you need to outfit [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/bellwether-style-1.gif" title="bellwether-style-1.gif" rel="lightbox[106]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/bellwether-style-1.gif" title="bellwether-style-1.gif" alt="bellwether-style-1.gif" align="left" height="34" width="209" /></a>Another exciting commitment came from <a href="www.bellwetherclothing.com" target="_blank">Bellwether Clothing</a>.  Bellwether is a separate entity under the same parent company as Profile Design. They produce high end, technically advanced performance apparel. These two companies fall right in line with our goal to build relationships with highly-innovative, market-leading and fast-growing companies.<a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/becov-2.jpg" title="becov-2.jpg" rel="lightbox[106]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/becov-2.jpg" title="becov-2.jpg" alt="becov-2.jpg" align="right" height="140" width="209" /></a></p>
<p>These guys make everything you need to outfit a cyclist from head to toe in good weather and bad.  As with any equipment we use we will give a full review to you as soon as we can.  All reviews will be completely unbiased regardless of any partnerships or sponsorship agreements.  What good is a review if we can&#8217;t give it to you straight?</p>
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		<title>Profile Design</title>
		<link>http://www.10degreeslatitude.com/2007/11/profile-design/</link>
		<comments>http://www.10degreeslatitude.com/2007/11/profile-design/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 21:06:09 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[barry white]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[interbike]]></category>
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		<category><![CDATA[Press]]></category>
		<category><![CDATA[profile design]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/11/29/profile-design/</guid>
		<description><![CDATA[This is huge.  HUGE!
We&#8217;re excited to announce a great commitment of support from a cycling industry heavyweight.  Profile Design has jumped on board and we couldn&#8217;t be happier.    Even if you only have a cursory knowledge of the cycling industry, you no doubt have seen Profile Design products in action. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/pd_logo1.jpg" title="pd_logo1.jpg" rel="lightbox[100]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/pd_logo1.jpg" title="pd_logo1.jpg" alt="pd_logo1.jpg" align="left" height="58" width="163" /></a>This is huge.  HUGE!</p>
<p>We&#8217;re excited to announce a great commitment of support from a cycling industry heavyweight.  <a href="www.profile-design.com">Profile Design</a> has jumped on board and we couldn&#8217;t be happier.    Even if you only have a cursory knowledge of the cycling industry, you no doubt have seen Profile Design products in action.   They truly hold a dominant market position in almost every product area they touch.  They put extensive efforts behind product development, and craft some of the most light-weight aerodynamic components you can put on your bike.</p>
<p>I had a few conversations with the fine people at Profile Design throughout the summer, and finally had the opportunity to meet with them<a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/carbon-xsm.jpg" title="carbon-xsm.jpg" rel="lightbox[100]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/carbon-xsm.jpg" title="carbon-xsm.jpg" alt="carbon-xsm.jpg" align="right" height="117" width="117" /></a> face-to-face during the Interbike show.  I was very impressed with their professionalism and the attention to detail they put into the most minuscule aspects of their components.  They have a first rate organization, and so for me it was clear that this was the type of company that I wanted 10 Degrees of Latitude to be associated with.  They felt the same way, and the relationship was formed.  I look forward to reviewing a lot of their product offerings and giving you the straight scoop on the good the bad and the ugly.</p>
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		<title>If You Build It, They Will Come</title>
		<link>http://www.10degreeslatitude.com/2007/11/if-you-build-it-they-will-come/</link>
		<comments>http://www.10degreeslatitude.com/2007/11/if-you-build-it-they-will-come/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 13:17:39 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Misc.]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[interbike]]></category>
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		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/11/28/if-you-build-it-they-will-come/</guid>
		<description><![CDATA[We announced a while back that Interbike was a booming success for us. We wrote about all of the solid relationships that we developed during the trade show, and we haven&#8217;t really talked much about it since. Well, as amatuers in the arena of garnering support, we must tell you, these things take time. Interbike [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" width="91" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/380.png" alt="380.png" height="107" title="380.png" />We announced a while back that Interbike was a booming success for us. We wrote about all of the solid relationships that we developed during the trade show, and we haven&#8217;t really talked much about it since. Well, as amatuers in the arena of garnering support, we must tell you, these things take time. Interbike was just the kickoff of a busy season for most of the industry. The trade show was followed very closely by the Ironman World Championships in Hawaii and a whole slew of stuff between then and now. Most companies are just getting around to their decision-making for the coming year. The good news for us is that we did in fact build solid relationships with many of the right people within these companies. The first road block in this process for most athletes is getting the right people to take your call. For the most part, we have crossed this hurdle.</p>
<p><strong>Grass Roots Appeal:</strong> Our idea from the outset was to build a business plan around this event that would leverage our backgroun<img align="left" width="141" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/neal_sunrise_shipping_channel_sm_jpg.jpg" height="77" style="width: 141px; height: 77px" />ds and the unique and exciting nature of the endeavor to garner interest from multi-sport enthusiasts. Our ability to effectively reach a specific demographic in a new and interesting way was the key to opening the door with many  companies. The most common feedback has been that big sponsorship does not sell bikes/equipment. They sell equipment when the &#8220;regular athlete&#8221; sees other &#8220;regular athletes&#8221; riding their bikes or using their equipment. When they met us face-to-face, we were able to demonstrate our ability/appeal to sell their product to their target market. Companies see thousands of similar proposals each year. What set us apart to the point where they were willing to commit? We were not just another team of pro athletes, looking for a handout. We talked with them about their companies and engaged them in business conversations. We talked about how to add value to their company.</p>
<p>We&#8217;ve got a lot in the cooker right now, and we&#8217;re hoping to have some great news in the coming days and weeks.  We&#8217;ll keep you posted.  Now I have to get off my butt and get to the pool again to try and clear all the sludge from my muscles.</p>
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		<title>New friends from the Interbike show</title>
		<link>http://www.10degreeslatitude.com/2007/09/our-favorites-from-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/our-favorites-from-interbike/#comments</comments>
		<pubDate>Sun, 30 Sep 2007 22:10:48 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[slime]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[sram]]></category>
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		<category><![CDATA[Training]]></category>
		<category><![CDATA[tyr]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/09/30/our-favorites-from-interbike/</guid>
		<description><![CDATA[
Wowza, Adam and I met a lot of people on Friday at the Interbike Trade Show in Las Vegas. We flew there just for the show. I know it is Vegas, but for us there was no gambling, no booze, and no women (besides the occasional &#8220;booth model&#8221;). There was lots and lots of talking [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://images.google.com/imgres?imgurl=http://spoke-n-sport.com/merchant/662/images/site/fizikrainbow.JPG&amp;imgrefurl=http://spoke-n-sport.com/page.cfm%3FPageID%3D174&amp;h=365&amp;w=637&amp;sz=28&amp;hl=en&amp;start=4&amp;um=1&amp;tbnid=xZKhjnK5fH5p2M:&amp;tbnh=79&amp;tbnw=137&amp;prev=/images%3Fq%3Dinterbike%2Bfizik%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DX"><img src="http://tbn0.google.com/images?q=tbn:xZKhjnK5fH5p2M:http://spoke-n-sport.com/merchant/662/images/site/fizikrainbow.JPG" style="width: 137px; height: 79px" align="right" border="0" height="79" width="137" /></a></strong></p>
<p>Wowza, Adam and I met a lot of people on Friday at the Interbike Trade Show in Las Vegas. We flew there just for the show. I know it is Vegas, but for us there was no gambling, no booze, and no women (besides the occasional &#8220;booth model&#8221;). There was lots and lots of talking about our expedition called 10 Degrees of Latitude.</p>
<p>We talked to so many people and got so much great feedback and support&#8230; that we thought we&#8217;d give shoutouts to our best friends from the show.</p>
<p><strong>Bellwether</strong> &#8211; one big shoutout to our friend Barry who makes the technical clothes that will keep us warm in wet wet Scotland<br />
<strong>Cadence Cycle</strong> &#8211; shoutout to Matt, def the best shop for training and gear on the eastern sea board<br />
<strong>Tyr</strong> &#8211; swim gear for the Channel (and complimentary jelly beans) from Ryan<br />
<strong>Fizik</strong> &#8211; shout out to Brett for talking to us about his amazing saddles<br />
<strong>Gu</strong> &#8211; shout out to Holly who recently joined Gu from Muddy Buddy<br />
<strong>Cervelo</strong> &#8211; entreprenerial company. Nice booth with a wind tunnel and everything, thanks Betsy, Chris and Tom!<br />
<strong>Velovie</strong> &#8211; thank Homayoon! You told us about how you founded this company and what it takes to win in this industry<br />
<strong>Specialized</strong> &#8211; thanks for setting us up with badges Vince!<br />
<strong><a href="http://images.google.com/imgres?imgurl=http://images.velonews.com/images/report/8979.12903.t.jpg&amp;imgrefurl=http://www.velonews.com/tech/report/articles/8980.0.html&amp;h=188&amp;w=200&amp;sz=12&amp;hl=en&amp;start=11&amp;um=1&amp;tbnid=rZxB-Qkc7K4K1M:&amp;tbnh=98&amp;tbnw=104&amp;prev=/images%3Fq%3Dinterbike%2Brolf%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:rZxB-Qkc7K4K1M:http://images.velonews.com/images/report/8979.12903.t.jpg" style="width: 104px; height: 98px" align="right" border="0" height="98" width="104" /></a>Rolf</strong> &#8211; best quote of the show. I say, &#8220;Hi I&#8217;m Neal&#8221;. He says, &#8220;Hi I&#8217;m Rolf&#8221;. I say, &#8220;Like Rolf of Rolf&#8221;. He says, &#8220;Uhm, yes!&#8221;.<br />
<strong>Slime</strong> &#8211; shout out to our main-girl Jamie who talked to us about Wharton<br />
<strong>Campagnolo</strong> &#8211; special thanks to Brian for meeting with us after closing hours to talk about his amazing componentry<br />
<strong>Wilier</strong> &#8211; shout out to Gianmarco who lives a few blocks from both Adam and I, let&#8217;s get a beer sometime soon<br />
<strong>Speedplay</strong> &#8211; hello to Andy, one of the first companies to give us advice and help us along<br />
<strong>Orbea</strong> &#8211; thanks Steve<br />
<strong>BMC</strong> &#8211; definitely the most physically imposing (and nicest) national sales rep we met.<br />
<strong>Powerbar</strong> &#8211; shout out to Mike McQueeney and the Powerbar team for being so cool and storing our luggage in their booth<br />
<strong>Ochsner</strong> &#8211; hello to Russel and Rudy. Definitely the best training software we saw all show<br />
An extra special  note to Tom Shinkle and Reghan Denny, my uncle and cousin, for the best advice ever!</p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg&amp;imgrefurl=http://www.exhibitoronline.com/exhibitormagazine/article.asp%3FID%3D1204&amp;h=329&amp;w=438&amp;sz=66&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=2yBL-xEklf0XAM:&amp;tbnh=95&amp;tbnw=127&amp;prev=/images%3Fq%3Dcervelo%2Binterbike%2Bbooth%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg&amp;imgrefurl=http://www.cyclingnews.com/tech/2006/shows/interbike06/%3Fid%3Dresults/interbike0625&amp;h=100&amp;w=125&amp;sz=12&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=m9rzDXCOpdC-iM:&amp;tbnh=72&amp;tbnw=90&amp;prev=/images%3Fq%3Dinterbike%2Bspeedplay%26svnum%3D10%26um%3D1%26hl%3Den"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg&amp;imgrefurl=http://www.pezcyclingnews.com/default.asp%3Fpg%3Dtechnspec&amp;h=80&amp;w=101&amp;sz=13&amp;hl=en&amp;start=1&amp;um=1&amp;tbnid=GxivyvLoE4hWsM:&amp;tbnh=66&amp;tbnw=83&amp;prev=/images%3Fq%3Dinterbike%2Bvelo%2Bvie%26svnum%3D10%26um%3D1%26hl%3Den"></a></p>
<p><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/35385/cat/852&amp;h=450&amp;w=600&amp;sz=28&amp;hl=en&amp;start=33&amp;um=1&amp;tbnid=iWYaSArixkBcjM:&amp;tbnh=101&amp;tbnw=135&amp;prev=/images%3Fq%3Dinterbike%2Borbea%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg&amp;imgrefurl=http://www.pezcyclingnews.com/default.asp%3Fpg%3Dtechnspec&amp;h=80&amp;w=101&amp;sz=13&amp;hl=en&amp;start=1&amp;um=1&amp;tbnid=GxivyvLoE4hWsM:&amp;tbnh=66&amp;tbnw=83&amp;prev=/images%3Fq%3Dinterbike%2Bvelo%2Bvie%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:GxivyvLoE4hWsM:http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg" style="width: 83px; height: 66px" border="0" height="66" width="83" /></a><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/35385/cat/852&amp;h=450&amp;w=600&amp;sz=28&amp;hl=en&amp;start=33&amp;um=1&amp;tbnid=iWYaSArixkBcjM:&amp;tbnh=101&amp;tbnw=135&amp;prev=/images%3Fq%3Dinterbike%2Borbea%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"><img src="http://tbn0.google.com/images?q=tbn:iWYaSArixkBcjM:http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG" style="width: 135px; height: 101px" border="0" height="101" width="135" /></a><a href="http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" target="_top" rel="lightbox[61]"><img src="http://tbn0.google.com/images?q=tbn:OHHjzXjG08tzsM:http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" style="width: 114px; height: 86px" border="0" height="86" width="114" /></a><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/565/medium/102713IMG_2865.jpg&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/16978/cat/565&amp;h=600&amp;w=450&amp;sz=43&amp;hl=en&amp;start=18&amp;um=1&amp;tbnid=rtwQj-MiT-8RnM:&amp;tbnh=135&amp;tbnw=101&amp;prev=/images%3Fq%3Dinterbike%2Bslime%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:rtwQj-MiT-8RnM:http://gallery.mtbr.com/data/mtbr/565/medium/102713IMG_2865.jpg" style="width: 101px; height: 135px" border="0" height="135" width="101" /></a></p>
<p align="center"><a href="http://www.flickr.com/photos/steed/256780649/" title="SRAM's "><img src="http://farm1.static.flickr.com/116/256780649_8bfb6c8f0a_t.jpg" style="width: 100px; height: 75px" border="0" height="75" width="100" /></a><a href="http://images.google.com/imgres?imgurl=http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg&amp;imgrefurl=http://www.cyclingnews.com/tech/2006/shows/interbike06/%3Fid%3Dresults/interbike0625&amp;h=100&amp;w=125&amp;sz=12&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=m9rzDXCOpdC-iM:&amp;tbnh=72&amp;tbnw=90&amp;prev=/images%3Fq%3Dinterbike%2Bspeedplay%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:m9rzDXCOpdC-iM:http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg" style="width: 90px; height: 72px" border="0" height="72" width="90" /></a><a href="http://www.flickr.com/photos/goclipless/316659306/" title="dangerboy Jenni by Go Clipless"><strong><img src="http://farm1.static.flickr.com/99/316659306_ae90338faf_t.jpg" style="width: 75px; height: 100px" border="0" height="100" width="75" /></strong></a><a href="http://images.google.com/imgres?imgurl=http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg&amp;imgrefurl=http://www.exhibitoronline.com/exhibitormagazine/article.asp%3FID%3D1204&amp;h=329&amp;w=438&amp;sz=66&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=2yBL-xEklf0XAM:&amp;tbnh=95&amp;tbnw=127&amp;prev=/images%3Fq%3Dcervelo%2Binterbike%2Bbooth%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"><img src="http://tbn0.google.com/images?q=tbn:2yBL-xEklf0XAM:http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg" style="width: 127px; height: 95px" border="0" height="95" width="127" /></a></p>
<p><a href="http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" target="_top" rel="lightbox[61]"></a></p>
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		<title>Success at the Interbike Conference</title>
		<link>http://www.10degreeslatitude.com/2007/09/success-at-the-interbike-conference/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/success-at-the-interbike-conference/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 21:13:20 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
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		<description><![CDATA[Interbike is the largest bicycle trade show in the world. Over 22,000 people come each year. Some people come to buy (retailers). And some people come to sell (manufacturers and distributors).  80% of wholesale bike merchandise is sold during the 3 days of Interbike. They hold the event at the huge Vegas Conference Center in the Venetian [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/09/las_vegas_welcome_sign-717272.jpg" alt="las_vegas_welcome_sign-717272.jpg" title="las_vegas_welcome_sign-717272.jpg" />Interbike is the largest bicycle trade show in the world. Over 22,000 people come each year. Some people come to buy (retailers). And some people come to sell (manufacturers and distributors).  80% of wholesale bike merchandise is sold during the 3 days of Interbike. They hold the event at the huge Vegas Conference Center in the Venetian each year.</p>
<p><strong>Want to raise money for an expedition? You have to visit your sport&#8217;s trade show!</strong></p>
<p>If you want to raise money for an expedition I suggest attending trade shows like this for four reasons:</p>
<ol>
<li>Face to face meetings with your prospective sponsors inspires huge trust. Makes getting sponsorship more likely.</li>
<li>Seeing the gear first hand lets you know which gear you want most</li>
<li>Giving your pitch in-person is great practice for giving it on the phone later </li>
<li>Trade shows are fun</li>
</ol>
<p>We came to raise money and get gear sponsors for 10 Degrees Latitude Europe (July 2008). We made business cards (see contact page) and printed a one-page double-sided flyer. The business cards do a good job of establishing credibility and showing that we aren&#8217;t just a couple of schmucks. The flyer summarized our goals, needs and value proposition.</p>
<p>Adam and I spent 14 hours in Vegas. 4 hours at the airport, 2 hours in transit, 2 hours eating, and 6 hours at the conference. It was a PACKED 6 hours. We visited with over 40 companies, most of them together. And it was totally worth it. People responded very well to our goals, had positive things to say, and we already have many verbal commits from the best brands in biking.</p>
<p>As is always the case, we couldn&#8217;t have done it without our friends&#8230; My cousin Reghan gave us entrance passes (care of our friends at Specialized). Our friend Matt from Cadence Cycles advocated for us with amazing introductions to his favorite manufacturers. Even the people at the concessions counter were on our side (2 for 1 hotdogs).</p>
<p>More to come about our favorite gear from Interbike 2007!</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Success+at+the+Interbike+Conference+http://4mai7.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.10degreeslatitude.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p>]]></content:encoded>
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		<title>We are heading to Interbike</title>
		<link>http://www.10degreeslatitude.com/2007/09/heading-to-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/heading-to-interbike/#comments</comments>
		<pubDate>Sat, 22 Sep 2007 18:31:55 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/09/22/heading-to-interbike/</guid>
		<description><![CDATA[Our team is taking our first field trip!
We are headed to Las Vegas to attend the world&#8217;s largest bicycle trade show. The conference is called Interbike.These trade shows are amazing, 22,000 attendees, 9000 brands, all under one roof. They are a critical event for those seeking sponsorship (like us) and a lot of fun too.
Both [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.recumbentblog.com/images/interbike.jpg" title="Interbike logo" alt="Interbike logo" align="right" border="0" height="270" hspace="10" vspace="10" width="290" />Our team is taking our first field trip!</p>
<p>We are headed to Las Vegas to attend the world&#8217;s largest bicycle trade show. The conference is called Interbike.These trade shows are amazing, 22,000 attendees, 9000 brands, all under one roof. They are a critical event for those seeking sponsorship (like us) and a lot of fun too.</p>
<p>Both of us are going. We will be in Las Vegas for about 18 hours, so it&#8217;s all about the time management.</p>
<p><strong>Goals<br />
1. Find a bike frame sponsor.<br />
2. Lay groundwork to raise $30,000.<br />
3. Meet some nice people.</strong></p>
<p>Wish us luck!</p>
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