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<channel>
	<title>10 Degrees Latitude &#187; sponsors</title>
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	<link>http://www.10degreeslatitude.com</link>
	<description>Traverse 10 Degrees of Latitude on every continent.</description>
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		<title>Sponsor Update: Wilier rolls out the &#8220;Cento Uno&#8221;</title>
		<link>http://www.10degreeslatitude.com/2008/10/new-bike-wilier-101/</link>
		<comments>http://www.10degreeslatitude.com/2008/10/new-bike-wilier-101/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 18:40:23 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1206</guid>
		<description><![CDATA[On the last day of the Interbike show we sat down with Wilier, who sponsors 10 Degrees Latitude with their innovative cycle frames.  As with all the best cycle frames, Wilier comes from Italy. The top pro riding team in Italy (Team Lampre) rides Wilier during pro races and during the Tour de France. Gianmarco [...]]]></description>
			<content:encoded><![CDATA[<p><span>On the last day of the Interbike show we sat down with <a href="http://www.wilier-usa.com/" target="_blank">Wilier</a>, who sponsors 10 Degrees Latitude with their innovative cycle frames.  As with all the best cycle frames, Wilier comes from Italy. The top pro riding team in Italy (<a href="http://www.protournews.com/news/article/mps/uan/388" target="_blank">Team Lampre</a>) rides Wilier during pro races and during the Tour de France. </span></p>
<p><a href="http://www.facebook.com/pages/Gianmarco-Cilli/9153537073" target="_blank">Gianmarco Cilli</a>, who operates Wilier US, was calmly pleased to tell us that the &#8220;Cento Uno&#8221; (101) will be the bike of Alessandro Ballan in 2009. This is a new frame from Wilier that represents the leading thinking in bicycle innovation today. We were impressed with what we saw.</p>
<p><span>According to <a href="http://www.usacycling.org/clubs/index.php?club=11910" target="_blank">Harry Ault</a> of Wilier, &#8220;t<span>he frame has become quite a spectacle at this year&#8217;s Interbike.&#8221;</span><span> We can see why, t</span><span>he curved top tube carries through to a continuous curve around the seatstays and the beefy chainstays. This is elegant and carries the stresses better. The 101 uses “46Ton” carbon, the world’s strongest, most resilient fiber.</span></span></p>
<p><span>The frame integrates several elements to create stiff parsimony and reduce weight. </span></p>
<ul>
<li>The rear triangle is now more fully integrated. Chainstays and seatstays are unified as a single (<a href="http://en.wikipedia.org/wiki/Monocoque" target="_blank">monocoque</a>) unit. They are asymmetrical, with the drive side chainstay lowered to prevent chain slap. Instead of conventional joining of the chain and seatstays at a sharp angle, the angle has been “softened” to dampen and dissipate road surface impacts and vibrations. The drive side chainstay also has a textured alloy sleeve for protection.</li>
<li>Taking the integration one step further, the 101 includes a new integrated bottom bracket shell. Bearings are now installed directly into the frame. This design does away with the need for externally-mounted bearing cups and integrates seamlessly with the most popular cranksets.</li>
</ul>
<p><span>The <a href="http://www.wilier-usa.com/" target="_blank">Cento Uno</a> is sold as a frame, fork and headset package for $4300. Six sizes from XS to XXL are available and the bike will come in 5 color schemes. 2 years of crash replacement are included with the frame. </span></p>
<p><span>Like I said, we were impressed.</span></p>
<p class="MsoNormal"> </p>
<div id="attachment_1209" class="wp-caption alignnone" style="width: 509px"><a href="http://www.10degreeslatitude.com/wp-content/uploads/2008/10/centouno.jpg" rel="lightbox[1206]"><img class="size-full wp-image-1209  " title="centouno" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/10/centouno.jpg" alt="Wilier Centro Uno" width="499" height="313" /></a><p class="wp-caption-text">The Wilier Cento Uno &quot;101&quot;</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Report from Interbike</title>
		<link>http://www.10degreeslatitude.com/2008/09/report-from-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2008/09/report-from-interbike/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 02:10:35 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[profile design]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[suunto]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=1177</guid>
		<description><![CDATA[Interbike was a great success this year. For those of you who aren&#8217;t aware of the event, Interbike is the largest bicycle trade event in North America. It is one of the most important events of the year for retailers, manufacturers, and and other industry folks. Over 1,000 brands are represented and 85% of all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1186" style="float: right; margin: 5px;" title="wilier1" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/wilier1-250x166.jpg" alt="" width="250" height="166" /></p>
<p>Interbike was a great success this year.  For those of you who aren&#8217;t aware of the event, Interbike is the largest bicycle trade event in North America.  It is one of the most important events of the year for retailers, manufacturers, and and other industry folks.  Over 1,000 brands are represented and 85% of all business within the cycling industry happens over these three days.</p>
<p>We were there for a couple of reasons.  Our first objective was to personally thank all of those who took a risk and supported us last year.  We&#8217;ve built great relationships with each of our sponsors, and it was great to see them for the first time since returning from Europe.</p>
<p><img class="size-medium wp-image-1184 style=" style="float: right; margin: 5px;" title=" mce_style=" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/interbike_pic1-249x232.jpg" alt="" width="249" height="232" />Special thanks to:</p>
<ul>
<li><a href="www.wilier-usa.com">Wilier</a> &#8211; Gianmarco</li>
<li><a href="www.bellwetherclothing.com">Bellwether/Profile Design </a>- Barry</li>
<li><a href="www.gusports.com">Gu</a> &#8211; Holly</li>
<li><a href="www.cadencecycling.com">Cadence</a> &#8211; Matt/Mike</li>
<li><a href="www.suunto.com">Suunto</a> &#8211; Martin</li>
</ul>
<p>Our second objective was to foster new relationships for the future.  We met some great people this year, and we&#8217;re really excited about the future.  Stay tuned for new sponsor news.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Interbike Trade Show</title>
		<link>http://www.10degreeslatitude.com/2008/09/interbike-trade-show/</link>
		<comments>http://www.10degreeslatitude.com/2008/09/interbike-trade-show/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 03:56:19 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=966</guid>
		<description><![CDATA[On September 26 Adam and Neal will be at the Interbike Trade Show in Las Vegas. With over 1,000 of the top brands and nearly 23,000 attendees from over 60 countries, Interbike is the largest bicycle trade show in the world. We&#8217;ll be there to deepen relationships with existing sponsors and establish new relationships with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-967" style="float: right; margin: 5px;" title="anocanecreektrack1" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/09/anocanecreektrack1-250x167.jpg" alt="" width="250" height="167" /></p>
<p>On September 26 Adam and Neal will be at the Interbike Trade Show in Las Vegas. With over 1,000 of the top brands and nearly 23,000 attendees from over 60 countries, Interbike is the largest bicycle trade show in the world. We&#8217;ll be there to deepen relationships with existing sponsors and establish new relationships with innovative companies that are interested in getting involved in our adventure race.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Day 26 &#8211; Completing 10 Degrees Latitude</title>
		<link>http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/</link>
		<comments>http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 13:55:10 +0000</pubDate>
		<dc:creator>Team</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[continents]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[english channel]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[finished]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[ocean]]></category>
		<category><![CDATA[profile design]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=706</guid>
		<description><![CDATA[Today we completed our adventure to traverse 10 Degrees of Latitude under human power on the continent of Europe. Just 6 more continents to go. Ride stats today 129 miles Fins to South Paris; completing 10 Degrees Latitude Our most gorgeous bike day yet, a suitable end to an amazing journey 0 sheep, 5 buguettes, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7407.jpg" rel="lightbox[706]"><img class="alignright size-thumbnail wp-image-734" style="float: right;" title="img_7407" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7407-150x150.jpg" alt="" width="150" height="150" /></a>Today we completed our adventure to traverse 10 Degrees of Latitude under human power on the continent of Europe. Just 6 more continents to go.</p>
<p><strong>Ride stats today</strong></p>
<ul>
<li>129 miles</li>
<li>Fins to South Paris; completing 10 Degrees Latitude</li>
<li>Our most gorgeous bike day yet, a suitable end to an amazing journey</li>
<li>0 sheep, 5 buguettes, 2 barets</li>
<li>2 huge smiles and cigars at the end</li>
</ul>
<p>Our journey took us 14 days of biking and 1 day of swimming across the English Channel. This works out to be 1000 miles on bike and 25 miles in the water. It was gorgeous, stunning territory, and the good thing about traveling as we did was that we really got to enjoy the countryside, see the people and smell the smells (most were good).</p>
<p>We have so many people to thank. Our support crew made our adventure possible. Our bike crew (Flora and Bob), our swim crew (Tricia, Amy, Flora, Laura, Dave, Teresa, and the entire Ocean Breeze crew) and our home crew (Michelle, Andrew, Ava and Joshua) were awesome. Our Cadence Cycling coach Mike Kuehn was super supportive. Our sponsors are all amazing people. Everyone treated us so well through the entire journey.</p>
<p>Here are some parting pictures from our final days in Paris. We took our final pictures at the Arc de Triomphe. A fitting end to a stunning journey.</p>

<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7309/' title='img_7309'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7309-150x150.jpg" class="attachment-thumbnail" alt="img_7309" title="img_7309" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7308/' title='img_7308'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7308-150x150.jpg" class="attachment-thumbnail" alt="img_7308" title="img_7308" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/cimg0292/' title='cimg0292'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0292-150x150.jpg" class="attachment-thumbnail" alt="cimg0292" title="cimg0292" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7399/' title='img_7399'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7399-150x150.jpg" class="attachment-thumbnail" alt="img_7399" title="img_7399" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7367/' title='img_7367'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7367-150x150.jpg" class="attachment-thumbnail" alt="img_7367" title="img_7367" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7365/' title='img_7365'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7365-150x150.jpg" class="attachment-thumbnail" alt="img_7365" title="img_7365" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7348/' title='img_7348'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7348-150x150.jpg" class="attachment-thumbnail" alt="img_7348" title="img_7348" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7407/' title='img_7407'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7407-150x150.jpg" class="attachment-thumbnail" alt="img_7407" title="img_7407" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7350/' title='img_7350'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7350-150x150.jpg" class="attachment-thumbnail" alt="img_7350" title="img_7350" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dsc00030-2/' title='dsc00030-2'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dsc00030-2-150x150.jpg" class="attachment-thumbnail" alt="dsc00030-2" title="dsc00030-2" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7388/' title='img_7388'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7388-150x150.jpg" class="attachment-thumbnail" alt="img_7388" title="img_7388" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dsc00026-2/' title='dsc00026-2'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dsc00026-2-150x150.jpg" class="attachment-thumbnail" alt="dsc00026-2" title="dsc00026-2" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dscn2600/' title='dscn2600'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn2600-150x150.jpg" class="attachment-thumbnail" alt="dscn2600" title="dscn2600" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7279/' title='img_7279'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7279-150x150.jpg" class="attachment-thumbnail" alt="img_7279" title="img_7279" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dscn2594/' title='dscn2594'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn2594-150x150.jpg" class="attachment-thumbnail" alt="dscn2594" title="dscn2594" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dscn2579/' title='dscn2579'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn2579-150x150.jpg" class="attachment-thumbnail" alt="dscn2579" title="dscn2579" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dscn0574/' title='dscn0574'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn0574-150x150.jpg" class="attachment-thumbnail" alt="dscn0574" title="dscn0574" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/cimg0332/' title='cimg0332'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0332-150x150.jpg" class="attachment-thumbnail" alt="cimg0332" title="cimg0332" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/cimg0455/' title='cimg0455'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0455-150x150.jpg" class="attachment-thumbnail" alt="cimg0455" title="cimg0455" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/cimg0308/' title='cimg0308'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0308-150x150.jpg" class="attachment-thumbnail" alt="cimg0308" title="cimg0308" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/dscn2608/' title='dscn2608'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn2608-150x150.jpg" class="attachment-thumbnail" alt="dscn2608" title="dscn2608" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7328/' title='img_7328'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7328-150x150.jpg" class="attachment-thumbnail" alt="img_7328" title="img_7328" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/img_7335/' title='img_7335'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_7335-150x150.jpg" class="attachment-thumbnail" alt="img_7335" title="img_7335" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-26-completing-10-degrees-latitude/cimg0467/' title='cimg0467'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0467-150x150.jpg" class="attachment-thumbnail" alt="cimg0467" title="cimg0467" /></a>

<hr /><a href="http://www.profile-design.com/" target="_blank"><img class="size-full wp-image-745 alignright" style="float: right;" title="profiledesignlogo" src="http://www.10degreeslatitude.com/profile.jpg" alt="" width="100" height="100" /></a>A shout-out to <strong>Profile Design</strong>, especially the awesome and honest Marketing Director, Barry Smith. We use their seat posts, saddles, bar tape, stems, aerobars, and storage bags for our bars/gels. The engineers build Macgyver-simple solutions to complex problems. Take our aerobar pads for example. One of the big problems with aerobars is that the elbow pads cover the top bar position. Profile Design engineers developed a simple <a href="http://www.profile-design.com/products/aerobars/lightning-stryke-w-flip-up-pads/" target="_blank">spring system</a> that flips the pad out of the way. Every bike shop that saw our bikes was like, &#8220;wow, that&#8217;s really clever&#8221;.</p>
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		<item>
		<title>Day 25 &#8211; Back on the saddle</title>
		<link>http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/</link>
		<comments>http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 13:16:57 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[adam hazlett]]></category>
		<category><![CDATA[best western]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[neal mueller]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[trip report]]></category>
		<category><![CDATA[zipp]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=662</guid>
		<description><![CDATA[Ride stats today 80 miles Ingelmunster, Belgium to Fin, France Gorgeous countryside, 15 mph headwind 4 baguettes in rear pockets, 3 weddings, 7 barets Holy smokes was it blowing out there today, but we pushed through. The French countryside was gorgeous, which made it easier. We started in Belgium and crossed the border into France [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ride stats today</strong></p>
<ul>
<li>80 miles</li>
<li>Ingelmunster, Belgium to Fin, France</li>
<li>Gorgeous countryside, 15 mph headwind</li>
<li>4 baguettes in rear pockets, 3 weddings, 7 barets</li>
</ul>
<p>Holy smokes was it blowing out there today, but we pushed through. The French countryside was gorgeous, which made it easier. We started in Belgium and crossed the border into France during our ride. Belgium was industrial. France was filled with agrarian villages &#8230; and WEDDINGS.</p>
<p>Just by chance, we got to be a part of three French wedding motorcades. The cars were decorated and driving the same speed as we were biking. Everyone was happy and honking. We said &#8220;Bonjour&#8221; with our best frenchy accents. It was awesome.</p>
<p>Here are some pictures from the day. Time for us to rest up now, tomorrow is a 130 mile day.</p>
<p style="text-align: justify;">
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/img_62162/' title='img_62162'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_62162-150x150.jpg" class="attachment-thumbnail" alt="img_62162" title="img_62162" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/dscn04822/' title='dscn04822'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn04822-150x150.jpg" class="attachment-thumbnail" alt="dscn04822" title="dscn04822" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/dscn04793/' title='dscn04793'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn04793-150x150.jpg" class="attachment-thumbnail" alt="dscn04793" title="dscn04793" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/dscn04753/' title='dscn04753'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/dscn04753-150x150.jpg" class="attachment-thumbnail" alt="dscn04753" title="dscn04753" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/attachment/123451/' title='123451'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/123451-150x150.jpg" class="attachment-thumbnail" alt="123451" title="123451" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-25-back-on-the-saddle/bike-n/' title='bike-n'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/bike-n-150x150.jpg" class="attachment-thumbnail" alt="bike-n" title="bike-n" /></a>
</p>
<hr />
<p><img class="alignright" style="float: right;" src="http://www.10degreeslatitude.com/zipp.jpg" alt="Zipp Speed Weaponry" width="100" height="100" />This blog post is dedicated to our friends at <strong>Zipp Speed Weaponry</strong>, especially our friend Greg Kopecky, Sponsorship Coordinator. Our bicycles have a 808 rear wheel, and 404 front wheel. This configuration is becoming the sine qua non for triathletes worldwide. The aerodynamic dimples in the carbon rim are the same as golf balls and race cars.</p>
<p><a href="http://www.bw-lesbeauxarts.com/en/compiegne_hotel_beaux_arts.html" target="_blank"><img class="alignright" style="float: right;" src="http://www.10degreeslatitude.com/compeigne.jpg" alt="Hotel Les Beaux Arts" width="100" height="100" /></a>A shout-out to <strong>Best Western Hotel Les Beaux Arts</strong> in downtown Compiegne, France. Special thanks to managers Talvay and Ouidade for making us feel so at home. The rooms were the biggest we&#8217;ve had yet and the location was right along our route and on the river. Best Western Hotel Les Beaux Arts. +33 3 44922626. 33 Cours Guynemer, Compiègne, France.</p>
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		<title>Day 22 &#8211; We swam the English Channel</title>
		<link>http://www.10degreeslatitude.com/2008/07/day-22-we-swam-the-english-channel/</link>
		<comments>http://www.10degreeslatitude.com/2008/07/day-22-we-swam-the-english-channel/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 04:55:54 +0000</pubDate>
		<dc:creator>Team</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[adam hazlett]]></category>
		<category><![CDATA[cold]]></category>
		<category><![CDATA[english channel]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[finis]]></category>
		<category><![CDATA[finished]]></category>
		<category><![CDATA[neal mueller]]></category>
		<category><![CDATA[ocean]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[suunto]]></category>
		<category><![CDATA[trip report]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=589</guid>
		<description><![CDATA[14 hours 23 minutes We made it! Everyone helped! It was awesome! It was a gorgeous day for a swim from England to France. The middle map pretty well tells the story of our relay swim across the English Channel. We started the morning off strong on Shakespeare Beach and finished the day cold and [...]]]></description>
			<content:encoded><![CDATA[<p></br></p>
<p align="center"><font size="7"><strong>14 hours 23 minutes</strong></font></p>
<p></br></p>
<p>We made it! Everyone helped!  It was awesome!</p>
<p>It was a gorgeous day for a swim from England to France. The middle map pretty well tells the story of our relay swim across the English Channel.  We started the morning off strong on Shakespeare Beach and finished the day cold and weary just as the sun was dipping below the ocean horizon. Aches, pains, cold, and sea sickness took their toll, but they all disappeared as I walked up on the shores of France.  Stay tuned for a longer trip log with more color. For now we are working through all these wonderfully supportive emails from loved ones and sponsors. Thanks for your warm vibes, we felt them in the cold channel!</p>

<a href='http://www.10degreeslatitude.com/2008/07/day-22-we-swam-the-english-channel/shapeimage_21/' title='shapeimage_21'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/shapeimage_21-150x150.jpg" class="attachment-thumbnail" alt="shapeimage_21" title="shapeimage_21" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-22-we-swam-the-english-channel/swim-map/' title='swim-map'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/swim-map-150x150.jpg" class="attachment-thumbnail" alt="swim-map" title="swim-map" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-22-we-swam-the-english-channel/success/' title='success'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/success-150x150.jpg" class="attachment-thumbnail" alt="success" title="success" /></a>

<hr />
<p><a href="http://www.suunto.com/suunto/main/article_2column.jsp?CONTENT%3C%3Ecnt_id=10134198673964397&amp;FOLDER%3C%3Efolder_id=1408474395903545" target="_blank"><img style="float: right;" src="http://www.10degreeslatitude.com/suunto.jpg" alt="Suunto Core" /></a>A shout-out to <strong>Suunto</strong>, especially our friend Martin Schamboeck, Sports Marketing Manager. Adam swam with a T6 and Neal swam with a Core. Whether we&#8217;re defending presidents (as Adam has) or climbing Everest (as Neal has), Suunto is on our wrists. They also have this really cool software that we used during our bike rides to chart heart rate, speed and distance.</p>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Day 20 &#8211; Shoutout &amp; 7th training swim in Dover</title>
		<link>http://www.10degreeslatitude.com/2008/07/day-20-7th-training-swim-in-dover/</link>
		<comments>http://www.10degreeslatitude.com/2008/07/day-20-7th-training-swim-in-dover/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 13:09:54 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[adam hazlett]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[english channel]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[neal mueller]]></category>
		<category><![CDATA[pilot boat]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[trip report]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/?p=583</guid>
		<description><![CDATA[Adam and I are seriously ready to swim &#8212; and the weather has us land-locked. We talked to our awesome pilot boat captain today and Wednesday (7/16) seems like our day. One of the big challenges of swimming the English Channel is having the patience to wait for the perfect weather day. In this blog [...]]]></description>
			<content:encoded><![CDATA[<p>Adam and I are seriously ready to swim &#8212; and the weather has us land-locked. We talked to our awesome pilot boat captain today and Wednesday (7/16) seems like our day. One of the big challenges of swimming the English Channel is having the patience to wait for the perfect weather day.</p>
<p>In this blog post we wanted to give a <strong>SHOUT-OUT </strong>to all the folks out there who are reading us:</p>
<ul>
<li>Katie/Holly/Greg/Matt/Marie &amp; all our sponsors who make our adventures possible</li>
<li>AlexF/Mark/AmyF/Amber/DavidH/Karah &amp; all our athlete friends</li>
<li>Jim/Betty/Karen/Jessie/Isaac/Tom/Chris and the rest of my wonderful family</li>
<li>Mark/Tina, Chad/Kylie, Tim/Megan &amp; so many of Adam&#8217;s/Amy&#8217;s close friends and family</li>
<li>Lindy/Ben/Jac/Dan/Anthony/Carla/Jonathan &amp; all our bullish Wharton Friends</li>
<li>Paul/Chad/Steve/Bruce/Barney/Richard and the highly valued Powerset gang (now MSFT)</li>
<li>Joe/Mike/Maggie/Wendy/Tracy &amp; everyone else in Edina, Minnesota</li>
<li>Camile, Isaac/Nicole and so many other of my friends from Chaska, Minnesota</li>
<li>Brandon/LateralLine</li>
<li>And of course Zoe (with the two dots) who is busily greening our world so 10 Degrees Latitude can continue for centuries more.</li>
</ul>
<p>Thanks for your support and warm vibes. Stay tuned.</p>

<a href='http://www.10degreeslatitude.com/2008/07/day-20-7th-training-swim-in-dover/img_64511/' title='img_64511'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_64511-150x150.jpg" class="attachment-thumbnail" alt="img_64511" title="img_64511" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-20-7th-training-swim-in-dover/img_64591/' title='img_64591'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_64591-150x150.jpg" class="attachment-thumbnail" alt="img_64591" title="img_64591" /></a>

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		<item>
		<title>Day 8 &#8211; Welcome to England</title>
		<link>http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/</link>
		<comments>http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 22:16:05 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[adam hazlett]]></category>
		<category><![CDATA[best western]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[neal mueller]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[trip report]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/07/02/day-7-tough-roads-tough-weather/</guid>
		<description><![CDATA[Ride stats today Newcastle to Leeds 90 miles 5100 feet climbed 4000 sheep; 200 cows; 7 horses The winds were strong early on, but eased after a few hours.  We fought a similar terrain profile as yesterday for the first 30 miles, but the middle 30 miles of our route was on a highway with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5863.jpg" rel="lightbox[394]"><img class="alignright size-medium wp-image-409" style="float: right;" title="img_5863" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5863-300x240.jpg" alt="" width="150" /></a><strong>Ride stats today<br />
</strong></p>
<ul>
<li>Newcastle to Leeds</li>
<li>90 miles</li>
<li>5100 feet climbed</li>
<li>4000 sheep; 200 cows; 7 horses</li>
</ul>
<p>The winds were strong early on, but eased after a few hours.  We fought a similar terrain profile as yesterday for the first 30 miles, but the middle 30 miles of our route was on a highway with more consistent grading and low winds.  We spent a lot of the time riding in the emergency lane, which, despite the heavy traffic, turned out to be ok.  We didn&#8217;t get to enjoy our surroundings, but we spent nearly the whole time above 20 miles an hour.  So that was a mental victory we needed after the last day and a half.</p>
<p>These have been heavy endurance days for us.  Our support team has been great.  They insisted on meeting up with us more often today.  I think it was as much to gauge our mental state as physical.  There&#8217;s no way we could succeed without them.</p>
<p>Thanks for all of the emails of support from sponsors, friends, and family.</p>

<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5863/' title='img_5863'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5863-150x150.jpg" class="attachment-thumbnail" alt="img_5863" title="img_5863" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5872/' title='img_5872'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5872-150x150.jpg" class="attachment-thumbnail" alt="img_5872" title="img_5872" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5882/' title='img_5882'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5882-150x150.jpg" class="attachment-thumbnail" alt="img_5882" title="img_5882" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5933/' title='img_5933'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5933-150x150.jpg" class="attachment-thumbnail" alt="img_5933" title="img_5933" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5935/' title='img_5935'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5935-150x150.jpg" class="attachment-thumbnail" alt="img_5935" title="img_5935" /></a>
<a href='http://www.10degreeslatitude.com/2008/07/day-7-tough-roads-tough-weather/img_5939/' title='img_5939'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5939-150x150.jpg" class="attachment-thumbnail" alt="img_5939" title="img_5939" /></a>

<hr />
<p>
<a href="http://trialtir-usa.com/2008-las/las-mp.htm"><img src="http://www.10degreeslatitude.com/las.jpg" style="float: right;" alt="LAS Haxial" /></a>A shout-out to <strong>LAS Helmets</strong>, especially Alex Perez, Sales Manager. Three factors went into our selection of LAS for our helmets. They are light, aero and aerated. Ohh, and cool looking, gotta have that! The aluminum upper ventilator shovels air into the helmet and adds an extra layer of protection for our noggins.<br />
</br><br />
<a href="http://www.bestwestern.co.uk/Hotels/Best-Western-Merrion-Hotel-83886/Hotel-Info/Default.aspx"><img src="http://www.10degreeslatitude.com/leeds.jpg" style="float: right;" alt="Best Western Merrion Leeds" /></a>Another shout-out to the <strong>Best Western Merrion Hotel</strong>, especially the manager Mark Wakeley who made us feel so at home. This hotel is smack-dab in the center of the city and the breakfast bar is delicious.<br />
</br></p>
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		<item>
		<title>Go-time</title>
		<link>http://www.10degreeslatitude.com/2008/06/go-time/</link>
		<comments>http://www.10degreeslatitude.com/2008/06/go-time/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 23:09:39 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[adam hazlett]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[neal mueller]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[trip report]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/06/24/go-time/</guid>
		<description><![CDATA[Well, here we sit on what seems like the top of the world. It’s 11:30 PM and we’re watching the sunset on one of the most beautiful, untouched parts of the world I’ve ever seen (Inset picture is from our hotel). We’ve planned and planned and planned again, and tomorrow morning we set out with [...]]]></description>
			<content:encoded><![CDATA[<p>Well, here we sit on what seems like the top of the world. It’s 11:30 PM and we’re watching the sunset on one of the most beautiful, untouched parts of the world I’ve ever seen (Inset picture is from our hotel). We’ve planned and planned and planned again, and tomorrow morning we set out with the North Atlantic at our backs and the entire British Isle in front of us. We can’t wait.</p>
<p>The last 3 days has been nuts. The smartest thing we did was to plan in a prep day here in the north of Scotland. The trip from the states was not without its challenges. Several times I thought that all of the planning was going to go out the window at the hand of US Air. Never the less, 36 hours later, we arrived! This is an endurance event isn’t it? Why shouldn’t the trip over have a little endurance aspect to it as well??</p>
<p>Wish us luck. We’ll talk to you all tomorrow.</p>

<a href='http://www.10degreeslatitude.com/2008/06/go-time/bettyhill-map/' title='bettyhill-map'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/bettyhill-map-150x150.jpg" class="attachment-thumbnail" alt="bettyhill-map" title="bettyhill-map" /></a>
<a href='http://www.10degreeslatitude.com/2008/06/go-time/cimg0024/' title='cimg0024'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/cimg0024-150x150.jpg" class="attachment-thumbnail" alt="cimg0024" title="cimg0024" /></a>
<a href='http://www.10degreeslatitude.com/2008/06/go-time/img_5317/' title='img_5317'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5317-150x150.jpg" class="attachment-thumbnail" alt="img_5317" title="img_5317" /></a>
<a href='http://www.10degreeslatitude.com/2008/06/go-time/img_5310/' title='img_5310'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/img_5310-150x150.jpg" class="attachment-thumbnail" alt="img_5310" title="img_5310" /></a>
<a href='http://www.10degreeslatitude.com/2008/06/go-time/bettyhill-view/' title='bettyhill-view'><img width="150" height="150" src="http://www.10degreeslatitude.com/wp-content/uploads/2008/07/bettyhill-view-150x150.jpg" class="attachment-thumbnail" alt="bettyhill-view" title="bettyhill-view" /></a>

<hr />
<p><a href="http://www.bettyhill.info" target="_blank"><img style="float: right;" src="http://www.10degreeslatitude.com/bettyhill.jpg" alt="Bettyhill Hotel Scotland" /></a>A shout-out to <strong>Betty Hill Hotel</strong>, especially Gordon Carr and his family who operate this family run hotel. Our first 2 nights in Scotland have been spent at this wonderful B&amp;B, known as much for their restaurant as their lodging. They’ve been great and very supportive. We took up most of their front entry way putting our bikes together, and spent the rest of the day making final route preps, communicating with sponsors and loved ones. The lodge was filled with people here to fish and enjoy countryside. The locally sourced food is delicious and the common areas have breathtaking views of this northern sea-side paradise.</p>
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		</item>
		<item>
		<title>GU-ey Goodness</title>
		<link>http://www.10degreeslatitude.com/2008/01/gu-ey-goodness/</link>
		<comments>http://www.10degreeslatitude.com/2008/01/gu-ey-goodness/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 12:57:10 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[workout]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2008/01/25/gu-ey-goodness/</guid>
		<description><![CDATA[I have been off the blog for what seems like forever, and I&#8217;ve been quite negligent in keeping you upated on all of our sponsorship happenings. In mid/late December we finally got everything sorted out with a great sponsor &#8211; Gu Sports. We met one of their superstars, Holly Bennett at Interbike, and she&#8217;s been [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/01/gu_logo.jpg" alt="gu_logo.jpg" style="width: 182px; height: 98px" title="gu_logo.jpg" align="left" />I have been off the blog for what seems like forever, and I&#8217;ve been quite negligent in keeping you upated on all of our sponsorship happenings.</p>
<p>In mid/late December we finally got everything sorted out with a great sponsor &#8211; Gu Sports.  We met one of their superstars, Holly Bennett at Interbike, and she&#8217;s been nothing but fantastic ever since.  I have been a fan of Gu energy gels since I first started in triathlons almost 10 years ago, so Neal and I made a concerted effort at the trade show to seek them out and try and get them onboard.  Gu has been extremely generous to us, and we couldn&#8217;t be happier to have them as a sponsor.  Most<a href="http://www.gusports.com/html/gu2o.htm" target="_blank"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2008/01/gu2o.gif" alt="gu2o.gif" title="gu2o.gif" align="right" /></a> people know them for their gels, but you have to try the GU2O.  It&#8217;s got a much lighter and less syrupy flavor than Gatorade or Powerade, which is why I like it.  It goes down much easier during a long workout.  I&#8217;m normally a lemon-lime guy, but to be honest, not so much with GU2O.  Although it&#8217;s growing on me.  Right now Raspberry is what gets me through.</p>
<p>What&#8217;s your brand/flavor of choice?  Post a comment and let us know!</p>
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		<title>Bellwether Clothing</title>
		<link>http://www.10degreeslatitude.com/2007/11/bellwether-clothing/</link>
		<comments>http://www.10degreeslatitude.com/2007/11/bellwether-clothing/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 21:17:53 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[barry white]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[profile design]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/11/29/bellwether-clothing/</guid>
		<description><![CDATA[Another exciting commitment came from Bellwether Clothing. Bellwether is a separate entity under the same parent company as Profile Design. They produce high end, technically advanced performance apparel. These two companies fall right in line with our goal to build relationships with highly-innovative, market-leading and fast-growing companies. These guys make everything you need to outfit [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/bellwether-style-1.gif" title="bellwether-style-1.gif" rel="lightbox[106]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/bellwether-style-1.gif" title="bellwether-style-1.gif" alt="bellwether-style-1.gif" align="left" height="34" width="209" /></a>Another exciting commitment came from <a href="www.bellwetherclothing.com" target="_blank">Bellwether Clothing</a>.  Bellwether is a separate entity under the same parent company as Profile Design. They produce high end, technically advanced performance apparel. These two companies fall right in line with our goal to build relationships with highly-innovative, market-leading and fast-growing companies.<a href="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/becov-2.jpg" title="becov-2.jpg" rel="lightbox[106]"><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/becov-2.jpg" title="becov-2.jpg" alt="becov-2.jpg" align="right" height="140" width="209" /></a></p>
<p>These guys make everything you need to outfit a cyclist from head to toe in good weather and bad.  As with any equipment we use we will give a full review to you as soon as we can.  All reviews will be completely unbiased regardless of any partnerships or sponsorship agreements.  What good is a review if we can&#8217;t give it to you straight?</p>
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		<title>If You Build It, They Will Come</title>
		<link>http://www.10degreeslatitude.com/2007/11/if-you-build-it-they-will-come/</link>
		<comments>http://www.10degreeslatitude.com/2007/11/if-you-build-it-they-will-come/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 13:17:39 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Misc.]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[ironman]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/11/28/if-you-build-it-they-will-come/</guid>
		<description><![CDATA[We announced a while back that Interbike was a booming success for us. We wrote about all of the solid relationships that we developed during the trade show, and we haven&#8217;t really talked much about it since. Well, as amatuers in the arena of garnering support, we must tell you, these things take time. Interbike [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" width="91" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/380.png" alt="380.png" height="107" title="380.png" />We announced a while back that Interbike was a booming success for us. We wrote about all of the solid relationships that we developed during the trade show, and we haven&#8217;t really talked much about it since. Well, as amatuers in the arena of garnering support, we must tell you, these things take time. Interbike was just the kickoff of a busy season for most of the industry. The trade show was followed very closely by the Ironman World Championships in Hawaii and a whole slew of stuff between then and now. Most companies are just getting around to their decision-making for the coming year. The good news for us is that we did in fact build solid relationships with many of the right people within these companies. The first road block in this process for most athletes is getting the right people to take your call. For the most part, we have crossed this hurdle.</p>
<p><strong>Grass Roots Appeal:</strong> Our idea from the outset was to build a business plan around this event that would leverage our backgroun<img align="left" width="141" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/neal_sunrise_shipping_channel_sm_jpg.jpg" height="77" style="width: 141px; height: 77px" />ds and the unique and exciting nature of the endeavor to garner interest from multi-sport enthusiasts. Our ability to effectively reach a specific demographic in a new and interesting way was the key to opening the door with many  companies. The most common feedback has been that big sponsorship does not sell bikes/equipment. They sell equipment when the &#8220;regular athlete&#8221; sees other &#8220;regular athletes&#8221; riding their bikes or using their equipment. When they met us face-to-face, we were able to demonstrate our ability/appeal to sell their product to their target market. Companies see thousands of similar proposals each year. What set us apart to the point where they were willing to commit? We were not just another team of pro athletes, looking for a handout. We talked with them about their companies and engaged them in business conversations. We talked about how to add value to their company.</p>
<p>We&#8217;ve got a lot in the cooker right now, and we&#8217;re hoping to have some great news in the coming days and weeks.  We&#8217;ll keep you posted.  Now I have to get off my butt and get to the pool again to try and clear all the sludge from my muscles.</p>
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		<title>Currently picking our pilot boat</title>
		<link>http://www.10degreeslatitude.com/2007/10/currently-picking-our-pilot-boat/</link>
		<comments>http://www.10degreeslatitude.com/2007/10/currently-picking-our-pilot-boat/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 16:16:41 +0000</pubDate>
		<dc:creator>adam</dc:creator>
				<category><![CDATA[Logistics]]></category>
		<category><![CDATA[cspf]]></category>
		<category><![CDATA[david whyte]]></category>
		<category><![CDATA[english channel]]></category>
		<category><![CDATA[michael oram]]></category>
		<category><![CDATA[pilot boat]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[swimming]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/10/30/currently-picking-our-pilot-boat/</guid>
		<description><![CDATA[There is a lot of sponsorship stuff going on behind the scenes that we&#8217;re excited to tell you about as soon as details get finalized. Everything about this trek is moving in fast forward. We are in the final stages of securing our pilot boats. These are the boats that will drive next to us [...]]]></description>
			<content:encoded><![CDATA[<p>There is a lot of sponsorship stuff going on behind the scenes that we&#8217;re excited to tell you about as soon as details get finalized.</p>
<p>Everything about this trek is moving in fast forward. We are in the final stages of securing our pilot boats. These are the boats that will drive next to us during the swim. Although we are not allowed to touch the boats at any time, they are there to protect and feed us. They are extremely excited to be a part of 10 degrees. For those of you who are new to the swimming world, the English Channel swim requires the services of a pilot boat. Weather and tides can be a killer, and a good pilot is crucial to navigating both. Many say that a successful swim is 25% your ability, 75% pilot&#8217;s ability.</p>
<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/gallivant1.jpg" alt="Gallivant" /><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/11/s-satin11.gif" alt="Sea Satin" style="width: 290px; height: 182px" height="182" width="290" /></p>
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		<title>Video from Interbike</title>
		<link>http://www.10degreeslatitude.com/2007/10/video-from-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2007/10/video-from-interbike/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 18:45:26 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/10/17/video-from-interbike/</guid>
		<description><![CDATA[Many of you have asked me to share videos and photographs from the Interbike bicycle trade show in Las Vegas. We found this video montage and thought we&#8217;d share.]]></description>
			<content:encoded><![CDATA[<p>Many of you have asked me to share videos and photographs from the Interbike bicycle trade show in Las Vegas. We found this video montage and thought we&#8217;d share. </p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/3vmS8PrdKYc"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3vmS8PrdKYc" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Innovation in the bicycle industry</title>
		<link>http://www.10degreeslatitude.com/2007/10/innovation-in-the-bicycle-industry/</link>
		<comments>http://www.10degreeslatitude.com/2007/10/innovation-in-the-bicycle-industry/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 18:45:31 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/10/09/innovation-in-the-bicycle-industry/</guid>
		<description><![CDATA[Adam and I went to the Interbike bicycle trade show in Las Vegas to talk to sponsors. On the plane ride over we picked a couple companies in each product category that we wanted to talk to. We were interested in companies with unique and innovation products. This is the most innovative idea we saw. [...]]]></description>
			<content:encoded><![CDATA[<p>Adam and I went to the Interbike bicycle trade show in Las Vegas to talk to sponsors. On the plane ride over we picked a couple companies in each product category that we wanted to talk to. We were interested in companies with unique and innovation products.</p>
<p>This is the most innovative idea we saw. A belt driven chain. Lower weight, less grime, and feasibly less expensive components. Check it out:</p>
<p><img src="http://www.10degreeslatitude.com/wp-content/uploads/2007/10/spot_brand_belt_drive_bike_crank.jpg" alt="spot_brand_belt_drive_bike_crank.jpg" /><br />
Your can read more about it <a href="http://evomo.com/blog/2007/09/25/interbike-day-one-dirt-demo-2/" target="_blank">here</a>.</p>
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		<title>New friends from the Interbike show</title>
		<link>http://www.10degreeslatitude.com/2007/09/our-favorites-from-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/our-favorites-from-interbike/#comments</comments>
		<pubDate>Sun, 30 Sep 2007 22:10:48 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[bellwether]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[slime]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[sram]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[tyr]]></category>
		<category><![CDATA[wilier]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/09/30/our-favorites-from-interbike/</guid>
		<description><![CDATA[Wowza, Adam and I met a lot of people on Friday at the Interbike Trade Show in Las Vegas. We flew there just for the show. I know it is Vegas, but for us there was no gambling, no booze, and no women (besides the occasional &#8220;booth model&#8221;). There was lots and lots of talking [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://images.google.com/imgres?imgurl=http://spoke-n-sport.com/merchant/662/images/site/fizikrainbow.JPG&amp;imgrefurl=http://spoke-n-sport.com/page.cfm%3FPageID%3D174&amp;h=365&amp;w=637&amp;sz=28&amp;hl=en&amp;start=4&amp;um=1&amp;tbnid=xZKhjnK5fH5p2M:&amp;tbnh=79&amp;tbnw=137&amp;prev=/images%3Fq%3Dinterbike%2Bfizik%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DX"><img src="http://tbn0.google.com/images?q=tbn:xZKhjnK5fH5p2M:http://spoke-n-sport.com/merchant/662/images/site/fizikrainbow.JPG" style="width: 137px; height: 79px" align="right" border="0" height="79" width="137" /></a></strong></p>
<p>Wowza, Adam and I met a lot of people on Friday at the Interbike Trade Show in Las Vegas. We flew there just for the show. I know it is Vegas, but for us there was no gambling, no booze, and no women (besides the occasional &#8220;booth model&#8221;). There was lots and lots of talking about our expedition called 10 Degrees of Latitude.</p>
<p>We talked to so many people and got so much great feedback and support&#8230; that we thought we&#8217;d give shoutouts to our best friends from the show.</p>
<p><strong>Bellwether</strong> &#8211; one big shoutout to our friend Barry who makes the technical clothes that will keep us warm in wet wet Scotland<br />
<strong>Cadence Cycle</strong> &#8211; shoutout to Matt, def the best shop for training and gear on the eastern sea board<br />
<strong>Tyr</strong> &#8211; swim gear for the Channel (and complimentary jelly beans) from Ryan<br />
<strong>Fizik</strong> &#8211; shout out to Brett for talking to us about his amazing saddles<br />
<strong>Gu</strong> &#8211; shout out to Holly who recently joined Gu from Muddy Buddy<br />
<strong>Cervelo</strong> &#8211; entreprenerial company. Nice booth with a wind tunnel and everything, thanks Betsy, Chris and Tom!<br />
<strong>Velovie</strong> &#8211; thank Homayoon! You told us about how you founded this company and what it takes to win in this industry<br />
<strong>Specialized</strong> &#8211; thanks for setting us up with badges Vince!<br />
<strong><a href="http://images.google.com/imgres?imgurl=http://images.velonews.com/images/report/8979.12903.t.jpg&amp;imgrefurl=http://www.velonews.com/tech/report/articles/8980.0.html&amp;h=188&amp;w=200&amp;sz=12&amp;hl=en&amp;start=11&amp;um=1&amp;tbnid=rZxB-Qkc7K4K1M:&amp;tbnh=98&amp;tbnw=104&amp;prev=/images%3Fq%3Dinterbike%2Brolf%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:rZxB-Qkc7K4K1M:http://images.velonews.com/images/report/8979.12903.t.jpg" style="width: 104px; height: 98px" align="right" border="0" height="98" width="104" /></a>Rolf</strong> &#8211; best quote of the show. I say, &#8220;Hi I&#8217;m Neal&#8221;. He says, &#8220;Hi I&#8217;m Rolf&#8221;. I say, &#8220;Like Rolf of Rolf&#8221;. He says, &#8220;Uhm, yes!&#8221;.<br />
<strong>Slime</strong> &#8211; shout out to our main-girl Jamie who talked to us about Wharton<br />
<strong>Campagnolo</strong> &#8211; special thanks to Brian for meeting with us after closing hours to talk about his amazing componentry<br />
<strong>Wilier</strong> &#8211; shout out to Gianmarco who lives a few blocks from both Adam and I, let&#8217;s get a beer sometime soon<br />
<strong>Speedplay</strong> &#8211; hello to Andy, one of the first companies to give us advice and help us along<br />
<strong>Orbea</strong> &#8211; thanks Steve<br />
<strong>BMC</strong> &#8211; definitely the most physically imposing (and nicest) national sales rep we met.<br />
<strong>Powerbar</strong> &#8211; shout out to Mike McQueeney and the Powerbar team for being so cool and storing our luggage in their booth<br />
<strong>Ochsner</strong> &#8211; hello to Russel and Rudy. Definitely the best training software we saw all show<br />
An extra special  note to Tom Shinkle and Reghan Denny, my uncle and cousin, for the best advice ever!</p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg&amp;imgrefurl=http://www.exhibitoronline.com/exhibitormagazine/article.asp%3FID%3D1204&amp;h=329&amp;w=438&amp;sz=66&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=2yBL-xEklf0XAM:&amp;tbnh=95&amp;tbnw=127&amp;prev=/images%3Fq%3Dcervelo%2Binterbike%2Bbooth%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg&amp;imgrefurl=http://www.cyclingnews.com/tech/2006/shows/interbike06/%3Fid%3Dresults/interbike0625&amp;h=100&amp;w=125&amp;sz=12&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=m9rzDXCOpdC-iM:&amp;tbnh=72&amp;tbnw=90&amp;prev=/images%3Fq%3Dinterbike%2Bspeedplay%26svnum%3D10%26um%3D1%26hl%3Den"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg&amp;imgrefurl=http://www.pezcyclingnews.com/default.asp%3Fpg%3Dtechnspec&amp;h=80&amp;w=101&amp;sz=13&amp;hl=en&amp;start=1&amp;um=1&amp;tbnid=GxivyvLoE4hWsM:&amp;tbnh=66&amp;tbnw=83&amp;prev=/images%3Fq%3Dinterbike%2Bvelo%2Bvie%26svnum%3D10%26um%3D1%26hl%3Den"></a></p>
<p><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/35385/cat/852&amp;h=450&amp;w=600&amp;sz=28&amp;hl=en&amp;start=33&amp;um=1&amp;tbnid=iWYaSArixkBcjM:&amp;tbnh=101&amp;tbnw=135&amp;prev=/images%3Fq%3Dinterbike%2Borbea%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"></a></p>
<p align="center"><a href="http://images.google.com/imgres?imgurl=http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg&amp;imgrefurl=http://www.pezcyclingnews.com/default.asp%3Fpg%3Dtechnspec&amp;h=80&amp;w=101&amp;sz=13&amp;hl=en&amp;start=1&amp;um=1&amp;tbnid=GxivyvLoE4hWsM:&amp;tbnh=66&amp;tbnw=83&amp;prev=/images%3Fq%3Dinterbike%2Bvelo%2Bvie%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:GxivyvLoE4hWsM:http://www.pezcyclingnews.com/photos/tech/velovie/velovie300thumb.jpg" style="width: 83px; height: 66px" border="0" height="66" width="83" /></a><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/35385/cat/852&amp;h=450&amp;w=600&amp;sz=28&amp;hl=en&amp;start=33&amp;um=1&amp;tbnid=iWYaSArixkBcjM:&amp;tbnh=101&amp;tbnw=135&amp;prev=/images%3Fq%3Dinterbike%2Borbea%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"><img src="http://tbn0.google.com/images?q=tbn:iWYaSArixkBcjM:http://gallery.mtbr.com/data/mtbr/852/orca_detail.JPG" style="width: 135px; height: 101px" border="0" height="101" width="135" /></a><a href="http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" target="_top" rel="lightbox[61]"><img src="http://tbn0.google.com/images?q=tbn:OHHjzXjG08tzsM:http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" style="width: 114px; height: 86px" border="0" height="86" width="114" /></a><a href="http://images.google.com/imgres?imgurl=http://gallery.mtbr.com/data/mtbr/565/medium/102713IMG_2865.jpg&amp;imgrefurl=http://gallery.mtbr.com/showphoto.php/photo/16978/cat/565&amp;h=600&amp;w=450&amp;sz=43&amp;hl=en&amp;start=18&amp;um=1&amp;tbnid=rtwQj-MiT-8RnM:&amp;tbnh=135&amp;tbnw=101&amp;prev=/images%3Fq%3Dinterbike%2Bslime%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:rtwQj-MiT-8RnM:http://gallery.mtbr.com/data/mtbr/565/medium/102713IMG_2865.jpg" style="width: 101px; height: 135px" border="0" height="135" width="101" /></a></p>
<p align="center"><a href="http://www.flickr.com/photos/steed/256780649/" title="SRAM's "><img src="http://farm1.static.flickr.com/116/256780649_8bfb6c8f0a_t.jpg" style="width: 100px; height: 75px" border="0" height="75" width="100" /></a><a href="http://images.google.com/imgres?imgurl=http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg&amp;imgrefurl=http://www.cyclingnews.com/tech/2006/shows/interbike06/%3Fid%3Dresults/interbike0625&amp;h=100&amp;w=125&amp;sz=12&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=m9rzDXCOpdC-iM:&amp;tbnh=72&amp;tbnw=90&amp;prev=/images%3Fq%3Dinterbike%2Bspeedplay%26svnum%3D10%26um%3D1%26hl%3Den"><img src="http://tbn0.google.com/images?q=tbn:m9rzDXCOpdC-iM:http://www.cyclingnews.com/photos/2006/tech/shows/interbike06/interbike0625/L1010112tn.jpg" style="width: 90px; height: 72px" border="0" height="72" width="90" /></a><a href="http://www.flickr.com/photos/goclipless/316659306/" title="dangerboy Jenni by Go Clipless"><strong><img src="http://farm1.static.flickr.com/99/316659306_ae90338faf_t.jpg" style="width: 75px; height: 100px" border="0" height="100" width="75" /></strong></a><a href="http://images.google.com/imgres?imgurl=http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg&amp;imgrefurl=http://www.exhibitoronline.com/exhibitormagazine/article.asp%3FID%3D1204&amp;h=329&amp;w=438&amp;sz=66&amp;hl=en&amp;start=6&amp;um=1&amp;tbnid=2yBL-xEklf0XAM:&amp;tbnh=95&amp;tbnw=127&amp;prev=/images%3Fq%3Dcervelo%2Binterbike%2Bbooth%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN"><img src="http://tbn0.google.com/images?q=tbn:2yBL-xEklf0XAM:http://www.exhibitoronline.com/exhibitormagazine/images/april07/portfolio/port3.jpg" style="width: 127px; height: 95px" border="0" height="95" width="127" /></a></p>
<p><a href="http://www.cyclingnews.com/photos/2005/tech/shows/interbike05/interbike0515/IB05-Wilier1.jpg" target="_top" rel="lightbox[61]"></a></p>
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		<title>Success at the Interbike Conference</title>
		<link>http://www.10degreeslatitude.com/2007/09/success-at-the-interbike-conference/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/success-at-the-interbike-conference/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 21:13:20 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/09/28/success-at-the-interbike-conference/</guid>
		<description><![CDATA[Interbike is the largest bicycle trade show in the world. Over 22,000 people come each year. Some people come to buy (retailers). And some people come to sell (manufacturers and distributors).  80% of wholesale bike merchandise is sold during the 3 days of Interbike. They hold the event at the huge Vegas Conference Center in the Venetian [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src="http://www.10degreeslatitude.com/wp-content/uploads/2007/09/las_vegas_welcome_sign-717272.jpg" alt="las_vegas_welcome_sign-717272.jpg" title="las_vegas_welcome_sign-717272.jpg" />Interbike is the largest bicycle trade show in the world. Over 22,000 people come each year. Some people come to buy (retailers). And some people come to sell (manufacturers and distributors).  80% of wholesale bike merchandise is sold during the 3 days of Interbike. They hold the event at the huge Vegas Conference Center in the Venetian each year.</p>
<p><strong>Want to raise money for an expedition? You have to visit your sport&#8217;s trade show!</strong></p>
<p>If you want to raise money for an expedition I suggest attending trade shows like this for four reasons:</p>
<ol>
<li>Face to face meetings with your prospective sponsors inspires huge trust. Makes getting sponsorship more likely.</li>
<li>Seeing the gear first hand lets you know which gear you want most</li>
<li>Giving your pitch in-person is great practice for giving it on the phone later </li>
<li>Trade shows are fun</li>
</ol>
<p>We came to raise money and get gear sponsors for 10 Degrees Latitude Europe (July 2008). We made business cards (see contact page) and printed a one-page double-sided flyer. The business cards do a good job of establishing credibility and showing that we aren&#8217;t just a couple of schmucks. The flyer summarized our goals, needs and value proposition.</p>
<p>Adam and I spent 14 hours in Vegas. 4 hours at the airport, 2 hours in transit, 2 hours eating, and 6 hours at the conference. It was a PACKED 6 hours. We visited with over 40 companies, most of them together. And it was totally worth it. People responded very well to our goals, had positive things to say, and we already have many verbal commits from the best brands in biking.</p>
<p>As is always the case, we couldn&#8217;t have done it without our friends&#8230; My cousin Reghan gave us entrance passes (care of our friends at Specialized). Our friend Matt from Cadence Cycles advocated for us with amazing introductions to his favorite manufacturers. Even the people at the concessions counter were on our side (2 for 1 hotdogs).</p>
<p>More to come about our favorite gear from Interbike 2007!</p>
]]></content:encoded>
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		<title>We are heading to Interbike</title>
		<link>http://www.10degreeslatitude.com/2007/09/heading-to-interbike/</link>
		<comments>http://www.10degreeslatitude.com/2007/09/heading-to-interbike/#comments</comments>
		<pubDate>Sat, 22 Sep 2007 18:31:55 +0000</pubDate>
		<dc:creator>neal</dc:creator>
				<category><![CDATA[Sponsor]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[sponsors]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.10degreeslatitude.com/2007/09/22/heading-to-interbike/</guid>
		<description><![CDATA[Our team is taking our first field trip! We are headed to Las Vegas to attend the world&#8217;s largest bicycle trade show. The conference is called Interbike.These trade shows are amazing, 22,000 attendees, 9000 brands, all under one roof. They are a critical event for those seeking sponsorship (like us) and a lot of fun [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.recumbentblog.com/images/interbike.jpg" title="Interbike logo" alt="Interbike logo" align="right" border="0" height="270" hspace="10" vspace="10" width="290" />Our team is taking our first field trip!</p>
<p>We are headed to Las Vegas to attend the world&#8217;s largest bicycle trade show. The conference is called Interbike.These trade shows are amazing, 22,000 attendees, 9000 brands, all under one roof. They are a critical event for those seeking sponsorship (like us) and a lot of fun too.</p>
<p>Both of us are going. We will be in Las Vegas for about 18 hours, so it&#8217;s all about the time management.</p>
<p><strong>Goals<br />
1. Find a bike frame sponsor.<br />
2. Lay groundwork to raise $30,000.<br />
3. Meet some nice people.</strong></p>
<p>Wish us luck!</p>
]]></content:encoded>
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