Dec
03
2008
10 Degrees Latitude is proud of our ongoing relationship with Wilier. The frame maker is historic in Europe and is growing in the US. We met with them at Interbike. They are excited about 10DL, and we are excited about Wilier’s momentum. They’ve put together a strong product offering for 2009, and we’ve been trying [...]
Tags: bicycle world, bicycling, bicycling magazine, centro uno, interbike, Sponsor, wilier
Oct
29
2008
Last night I swam in black glass. We jumped into the San Francisco Bay ocean water after dark. It was so darn peaceful as the light of the Ghirardelli Chocholate Factory shone across the black glassy water. These are the nights that can make any workday worth living. It was a wonderful cold water training swim. My [...]
Tags: blog, cold, dolphin club, laurin weisenthal, night swimming, ocean, san francisco, swimming, Training, wilier
Oct
12
2008
On the last day of the Interbike show we sat down with Wilier, who sponsors 10 Degrees Latitude with their innovative cycle frames. As with all the best cycle frames, Wilier comes from Italy. The top pro riding team in Italy (Team Lampre) rides Wilier during pro races and during the Tour de France.
Gianmarco [...]
Tags: cycling, design, interbike, Press, Sponsor, sponsors, team, wilier
Sep
30
2008
Interbike always serves a product launching platform for next year’s most innovative products. We saw some awesome stuff this year. I’ve listed just a few below, and over the coming days we’ll feature some of the best new products one at a time.
Wilier – Cento Uno
Bellwether – Brilliant new line for 2009
Cervelo – [...]
Tags: bellwether, design, Fun, interbike, sram, wilier, zipp
Sep
30
2008
Interbike was a great success this year. For those of you who aren’t aware of the event, Interbike is the largest bicycle trade event in North America. It is one of the most important events of the year for retailers, manufacturers, and and other industry folks. Over 1,000 brands are represented and [...]
Tags: bellwether, business, cadence, cycling, design, europe, interbike, profile design, Sponsor, sponsors, suunto, wilier
Sep
09
2008
The concept that we call “10 Degrees of Latitude” is one year old today. Hard to believe that one year ago Adam and I brainstormed this idea. The untold story about 10DL is that it was actually Adam’s wife (Amy Hazlett) who came up with the actual name. Adam came up with the idea to [...]
Tags: barracuda, bellwether, best western, cadence, cycling, design, europe, legacy, nutrition, profile design, sram, suunto, vetta, wilier, zipp